Creating a Formidable Workforce of Digital Marketers

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DigitalIndia, Digital India, Marketing, Start ups, Youth of India

Equipped with an Internationally approved curriculum taught in more than 120 countries, AcademySid enabling careers in digital marketing for the youth of India

September 1, 2017

#Digital India. One of the top trending hashtags, this two word expression raises expectations. And at the same time peeps into a future full of abundant and unexplored opportunities for the vast youth capital that our nation enjoys. Going by the emphasis and enthusiasm the Prime Minister has put behind this mission, it is only a matter of time before India jumps the spot from being the third-largest internet user globally and the 150 million users cross the 200 million mark.

AcademySid Education Private Limited has been conceived with a vision to get the workforce geared up to meet the career demands across industries. AcademySid is backed by the curriculum from ICDL – International Computers Drivers License based at Ireland. As an Accredited Test Center and education facility, AcademySid is tutoring students on a curriculum which has been endorsed not only by Google, Microsoft, Facebook, LinkedIn and other leaders of the Digital Spectrum, but also by governments and public sector team across more than 120 countries. ICDL has a formidable standing having given more than 15 million certifications and having developed course material in 40 languages.

“Digital Media spend in Asia has been growing over 25% annually. There is an increasing demand for skilled professional who can conceptualize and execute campaigns across search, social, email and mobile marketing. The top 10 jobs highlighted by Linkedin for the coming year are centered around technology and marketing, which is again centered around technology. This creates a need gap for our youth to before they are equipped to ride the wave”, Shailendra Dixit, Founder, AcademySid adds.

The curriculum is spread over 10 weeks and covers theoretical as well as practical & working aspects of the module as well. Right from creating websites to outreach marketing plans for products & services to data analytics of the campaign, the curriculum covers it all. ICDL online test is mandatory for all enrolments

According to Sayem Mehmood, Country Head-ICDL India,“At ICDL, it is our endeavor to address the digital skills gap and prepare a workforce, which is ready for the 21st century workplace powered by technology. Over the last 20 years, we have worked with industry leaders, academia and policy makers to design the curriculum of our modules. This close cooperation has led to ICDL emerging as the international standard for digital skills recognized and endorsed by governments as well as industry around the world. “

Any graduate with good communication skills can enroll at one of the centers of South Delhi, North Campus, Noida or Gurgaon. The academy, however, does not offer any online courses. The Faculty comprises of some of the leading Digital Marketing industry experts who have worked on affiliate marketing and online campaigns across industries and not just people with theoretical knowhow and certifications.

AcademySID also hosts an alumni program for all the pass outs. This is aimed at inculcating a camaraderie amongst fellow students and at the same time ensure that they all stand by each other in times of need. This means that every pass out from the AcademySID will be issued a login to the alumni page which will keep them connected, at the same time help explore career growth and opportunities over the years.

About ICDL

ICDL is the international standard and world’s largest Digital Skills certification programme. Headquartered in Dublin, Ireland and regional office for Asia in Singapore, the ICDL Foundation works with governments, educational institutions and corporates around the globe to raise standards of digital skills proficiency. To date more than 15 million people have engaged with the ICDL programme, in over 100 countries, through a network of over 24,000 ICDL Accredited Test Centres (ATCs). ICDL India has signed an MoU with India’s National Skill Development Corporation (NSDC) to empower 1 million candidates with digital skills. (www.icdlasia.org)