In DSC’S annual Brand Fest 2017, some of the biggest brand gurus of India Inc. witnessed the talent of young students in the field of branding and communication. Brand Fest is a competitive activity that happens every year at The Delhi School of Communication, where the students put their creativity to test, as many innovative ideas and brand stories are unleashed.
At the grand finale of Brand Fest 2017, the jury of judges were the eminent Marketing & Brand Strategists from the industry, like – Samil Malhotra (Head Sales – Royal Caribbean Cruises), Pradeep Aeri (Director – Aeri Creations), Richa Tandon (Brand Strategic Manager – O&M), Kunal Bharadwaja (Managing Partner – Brain Curry Communication), Saurav Padhi (Director -Merry Go Round Entertainment), and Anil Shankar (Associate VP – Zenith Optimedia.
The stage was all set, days before the finale, and the campus was buzzing with Brand Promotions, Media Plans, and Brand Games performances delivered by 10 groups of students from PGDPC XXII.
Prof. Ramola Kumar, Dean, the Delhi School of Communication observed, “Brand Fest is a DIY project where students get a real-time feel of how Brand Managers work, amidst high pressure and cut-throat competition. Where the stakes are high and the delivery practice highly creative, Brand Fest has been appreciated by both the industry and students over the years.”