ABP Network and IIM Indore sign MOU to fight ‘fake news’ & build media literacy in India

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New Delhi, 13th June, 2022: Leading media conglomerate of the country ABP Network on  Monday entered into a Memorandum of Understanding (MoU) with the Indian Institute of  Management (IIM) Indore to strengthen both parties’ professionalism and  contribution towards the development of an informed and open society through a mutual  academic-practice collaboration framework. 

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The agreement aims at both parties collectively investigating social-psychological  underpinnings of fake news and designing preventive mechanisms to address this issue. The  collaboration will also focus on analysing and recommending policy level interventions  combating fake news eco-systems. 

Through this partnership both ABP Network and IIM Indore will cooperate and collaborate with each other to carry out joint research for developing tools and processes needed for  creating an informed and open society. They will further develop awareness modules on  digital literacy for the citizens of India. There will also be a provision for short-term  training/research opportunities for personnel of ABP Network with IIM Indore. Further, both  the parties will also hold joint seminars of mutual interest.  

Commenting on the partnership, Mr. Avinash Pandey, CEO of ABP Network, said: “With this  collaboration we look forward to a constructive professional relationship with IIM Indore in  the years to come. ABP Network has always stayed true to its commitment of increasing the  scope of an informed and open society. By entering into this agreement, we aim to develop  preventive strategies to address the challenges of fake news, its genesis &impact, and develop  awareness modules for the general public. We are confident that this partnership will play a  pivotal role in the research and development of the dynamic media space and will allow an  exchange of plethora of ideas and strategies.” 

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Speaking on the occasion, Prof. Himanshu Rai, Director of IIM Indore said, “We are delighted  that IIM Indore and ABP Network are signing a Memorandum of Understanding. Social  consciousness is at the fore in the mission statement of IIM Indore. Through this agreement,  we can lay the foundation for building a conscious nation by combining the ground reach of  the ABP Network and the intellectual excellence of IIM Indore. This will be done primarily by  trying to solve the problem of fake news. According to us, the effect of fake news is not only  on individual sensitivity but can also affect the social unity and national security. Our journey  starts here.” 

About ABP Network 

An innovative media and content creation company, ABP Network is a credible voice in the  broadcast & digital sphere, with a multi-language portfolio of news channels reaching 535  million individuals in India. ABP Studios, which comes under the purview of ABP Creations – the content innovation arm of the network – creates, produces, and licenses original, path-

breaking content outside of news. ABP Network is a group entity of ABP, which was  incorporated almost 100 years ago and continues to reign as a leading media company.

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