Bring Out the Stylist in You with W #MyLookMyW Contest


New Delhi, May 28, 2019: Encouraging all the modern women, to bring out their inner stylist, ‘W’ launched #MyLookMyW contest. As part of this contest, W invites all its patrons to create a look of their own, using the brand’s clothes and accessories in the store. The top 3 winners of the contest stand a chance to take their look home.  To be a part of this immersive contest, the participants can visit the nearest ‘W’ store and style their own look, using the brand’s clothes and accessories. Through the contest, all W trial rooms will convert into green rooms and the stores will be the stage. Once the look is created, the participants need to upload their pictures on social media platforms with #MyLookMyW and tag the brand. The look of the top ten participants will be featured across 300+ W stores with their name as well as on the digital platforms of the brand.

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Talking about the contest, Aarti Ahuja, Head – Marketing, TCNS Clothing, said, “The fashion and style sensibilities of Indian audiences are evolving and there is much to explore. W as a brand started its journey with the concept of mix-n-match wherein season on season we have been promoting different looks. Now this time we are giving a blank canvass to our customers to let them create their own look using brand’s clothes and accessories. It will be exciting to see the way our customers understand fashion/trends and we are hoping to discover more and more looks through this interesting idea.”

Keeping up with its core values of innovation, the brand has also launched its new collection made up by using – “LivaEco” (a fibre that reduces carbon footprint). The new collection of “YOLO” dresses will be a perfect summer companion for the fashionista in you. These quirky and chic outfits will help you in making an eco-friendly fashion statement.

About W

W by TCNS Clothing Co. Ltd. is a mirror for the new age Indian woman who are rooted at home and taking on the world with panache, playing myriad of roles with élan and taking on the challenges in her stride. With a unique design sensibility, the Indian Salwar – Kameez was transformed into its chic & urban yet comfortable form. It is a brand that provides contemporary Indian wear for the working woman and home maker and believes in delivering design functionality with mix n match combinations.

About TCNS

TCNS is India’s leading women’s branded Apparel Company in terms of total number of exclusive brand outlets as of December 2018. The company designs, manufactures, markets and retails a wide portfolio of women’s branded apparel across multiple brands. Its product portfolio includes top-wear, bottom-wear, drapes, combination-sets and accessories that cater to a wide variety of the wardrobe requirements of the Indian woman, including every-day wear, casual wear, work wear and occasion wear. It sells its products across India and through multiple distribution channels. As of December 31, 2018, it sold its products through 521 exclusive brand outlets, 1,573 large format store outlets and 1,496 multi-brand outlets, located in 29 states and two union territories in India. It also sells its products through six exclusive brand outlets in Nepal, Mauritius and Sri Lanka. In addition, it sells its products through its own website and online retailers.

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