The formal Inauguration of the XXVI Post-Graduate Diploma Programme in Communication was held on July 20, 2020. Keeping with the digital trend of today, it was a virtual inauguration ceremony.
The Chief Guest for the occasion was Ms. Arti Johri, Director of Communications, AIG Operations, London, UK and the Guest of Honour was Ms. Aditi Mishra, Chief Strategy Officer (CSO), LodestarUM. Then followed a formal induction programme, followed by an ice-breaking session organised by PGDPC XXV.
Speaking about the challenges of a changing industry, Ms Johri recalled the time when she joined DSC. She was passionate about advertising at a time when the MTV era was ushering in. She shared some tips, pointing out that the students should – “Be the best version of yourself, keep humility alive and be comfortable with the uncomfortable because life begins at the end of our comfort zone. Lastly, don’t forget to enjoy and have fun!”
Ms Mishra observed that currently in the world of business, we can see many shifts. “As the new batch enters you will be the new force of tomorrow – you will have to get ready with to deal with the uncomfortable,” she revealed. Urging them that we have to put our best foot forward to lead to success, her advice was – “You have to follow your passion and be true to what you believe in, be curious and whatever you do bring all of yourself, because you have to – be present, and take charge.”
Prof Ramola Kumar, Dean observed that “As we step into our 26th year, it is with a rejuvenating feeling and a deep sense of gratitude to all participants, who have shared this journey with us. Building Young India comes with greater challenges today, with global competition and synergy in various forms. We step into the future welcoming Change and the energy that comes with it. I invite the incoming group of young adults to become the Change agents to build a better world for their tomorrow’s”.
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Then awards were handed out. The Semester Scholarship went to Kriti Mehra. The Admission Scholarships for an essay on ““Children as consumers (between the age of 8 years – 15 years)” was awarded to Itika Juyal for 1st position, Gayatri Chetal for 2nd position and Harshit Pandey the 3rd position.
The day ended with an ice-breaker session for the freshers, who were embarking on their new journey.
The Delhi School of Communication is a 25-year old institute that envisioned the concept of Integrated Marketing Communication (IMC) and has been offering an IMC programme to post graduates since 1995. It has contributed significantly to the communications industry, through its futuristic thinking. The courses offered are: 2-year dual qualification programme – Masters of Arts in Journalism & Mass Communication/Masters in Business Administration (MAJMC/MBA); Post Graduate Diploma Programme in Communication (PGDPC). Besides, DSC also delivers short-term certificate programmes in – Advertising & Media, Public Relations & Event Management, Marketing and Sales, Content Writing.
DSC is an affiliated partner of Media & Entertainment Skill Council of India’s (MESC) and provides shot-term courses soon for job roles such as – Script Writer, Production Assistant, Account Executive, Account Director, Sales Executive and Sales Director.
Apart from the above courses, DSC also organizes workshops in key growth areas for corporates, to meet dynamic competitive challenges successfully.
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