Kangaroo Kids is India’s No.1 Most Trusted Education Brand: TRA brand trust report 2019

Kangaroo Kids

Mumbai, May 6, 2019:  Kangaroo Kids International Pre-school (Kangaroo kids), one of the leading premium pre-school chains in India, has been ranked No.1 in the education domain and overall has been ranked 15th among the 1000+ Most Trusted Brands in the TRA’s Brand Trust Report 2019. Kangaroo Kids is the only education brand to rank among the top 250 featured in this report. The list is topped by Dell and includes global names including Amazon and Apple.

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Commenting on the achievement, KVS Seshasai, CEO, KKEL said, “KKEL believes in igniting human greatness in each child by identifying and nurturing each child’s unique gift and fostering in them a love of continuous learning. We are fortunate to be recognized in our pursuit of excellence in education. With each accolade comes a greater sense of confidence & responsibility. We will continue to remain focused towards delivering innovation in education. I thank all our partners, parents, employees and stakeholders for the collaborative effort resulting into winning this prestigious award for the brand.”

About Kangaroo Kids

Kangaroo Kids is the subsidiary of Kangaroo Kids education Ltd (KKEL). Other than Kangaroo Kids Pre-school, KKEL owns Billabong International High School and Kangaroo Kids Institute for Teachers Training Development and Research (KITDR). KKEL founder Lina Ashar has been instrumental in leading this initiative to provide quality education to children by bringing together global best practices.

KKEL, the pioneers in new format schooling and learning methodology, have initiated a movement that has changed the face of pre-school and high school education in India. Starting with a single Kangaroo Kids preschool in 1993 and Billabong High International School in 2003, today, KKEL’s revolutionary model of education is imparted at over 40 cities across India, Dubai, Qatar and Maldives. Kangaroo Kids and Billabong High International Schools have pioneered a unique proprietary pedagogical model that has been developed over 25 years with more than 150,000 man hours spent on the research and design which is based on contemporary education research, neuroscience and energy science.

About TRA Brand Trust Report 2019

TRA Research conducted the study among 2500 respondents across 16 states using random sampling to list the top 1000 brands in the country. For this, the company uses a proprietary trust matrix which factors in 61 attributes to measure the trust quotient. TRA Research annually conducts research on the trust quotient of different brands in India. The Indian Statistical Institute is the statistical partner of the company.

Unaided open-ended questions were asked to determine the general brand preferences of the respondents without focussing on particular categories. The overall rankings reflect the respondent’s choice when it comes to brands and sub-brands that they relate to attributes like enthusiasm, efficiency, etc.

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