Delivered through Emeritus in India, the program will empower professionals to efficiently manage the end-to-end product life cycle and deliver business success with the Kellogg edge
Delhi, June 20, 2022: Kellogg Executive Education at Northwestern University, ranked #1 for marketing by U.S. News & World Report (2022) and acclaimed for having 19 alumni serving as CEOs of Fortune 500 companies, has launched a 36-week online Post Graduate Certificate in Product Management. The program has been launched to meet the increasing demand for trained, well-rounded product managers who can align all the stakeholders involved in developing and marketing a product—while ensuring customer and commercial success for their products.
According to PwC’s Digital Product Development 2025, there was a 19% increase in the efficiency of industrial companies on average expected by investing in the development of digital products. Products are the foundation of growth for any company, whether it is a large multinational firm or an early-stage technology start-up. Product managers build and manage a product roadmap through user research, prototyping, and product analysis. In today’s dynamic world, everyone exists in a product economy. Whether a multinational corporation or a micro start-up, products are the foundation of growth. Developing and managing a product throughout the lifecycle has become increasingly complex and amplified by ever-expanding customer expectations and evolving technology. The COVID-19 pandemic has further accelerated this digitalization of product experiences, with businesses across industries and sizes realizing the need for talented professionals who are industry-ready with the evolving trends.
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The Post Graduate Certificate in Product Management program provides a 360-degree mastery over the process of defining, developing, and delivering products and experiences across a wide range of industries. The program will be led by Professor Mohanbir Sawhney – a globally recognized scholar, educator, and author in driving product innovation and customer-centricity to deliver business success. The program is designed for mid-and senior-level professionals with over eight years of work experience who want to upskill their product management career to keep abreast of rapidly changing industry standards or professionals who want to switch into the field of product management. The program, spread over 36 weeks, has an industry-aligned curriculum with 20 modules, software tools, real-world case studies, industry examples, a capstone project, marketing simulations, and certifications to ensure a comprehensive understanding of product management. Participants will get an end-to-end understanding of Product Ideation and Innovation to Go-to-Market Strategy (GTM) while exploring cutting-edge concepts like Growth Hacking and AI/ML. Upon successfully completing the program, a verified digital certificate of completion from Kellogg Executive Education will be granted to the participants.
A fully optimized product management approach can result in a 34.2% jump in company profits (280 Group Report, 2022). The growing recognition of the importance of product management is evidenced by the fact that 16% of CEOs come from Product backgrounds, and 31% of companies have an official Chief Product Officer role (The Future of Product Management Report, 2021). Product management is emerging as a key function for driving business growth. Product managers act like mini-CEOs, aligning diverse stakeholders with customer needs to deliver profitable growth.
Renowned Kellogg faculty, Professor Mohanbir Sawhney, said, “The program harnesses the best practices, frameworks, and hard & soft skills to be a successful product manager. Professionals can master the end-to-end strategic and tactical skills needed to become a professional product manager. Kellogg has been a pioneer in prepared generations of experienced executives for greater executive responsibilities by bringing a distinctive point of view to theory and practice. We are excited to launch this 36-week online program that combines the academic rigor you expect from a world-class business school with real-life case studies and best practices — a combination that we believe is unique in the marketplace”.
Commenting on the programme, Mohan Kannegal, CEO, India and APAC, Emeritus, said, “We have witnessed an exponential rising trend in the demand for product managers. Product managers often referred to as mini-CEOs, play a vital role in the journey of a product from ideation to end-user experience. With the rising business demands and increased digitalisation, there is a need to upskill product managers to be at par with the business requirements. This programme would upskill professionals with the latest industry trends”.
The program starts on June 30, 2022, and has a fee of INR 2,62,500 + GST, with flexible payment options and discounts for multiple enrollments. The program is offered through Emeritus, a global leader in making high-quality education accessible and affordable, offering digital-first, seamless learning, and a high engagement experience. Visit the program page for more details, and interested applicants should apply by June 29, 2022, to avail of a 10% discount on the program fee.
About The Kellogg School of Management at Northwestern University
The Kellogg School of Management at Northwestern University is a premier global business school committed to its mission to educate, equip, and inspire leaders who leverage creativity and innovation and bring empathy to every decision. Based just outside of Chicago, our vibrant, global community of faculty, staff, students, and alumni shapes the practice of business and organizations around the world.
About Kellogg Executive Education
Kellogg Executive Education empowers business leaders to foster growth in themselves, their teams and their organizations. Our renowned faculty, consisting of the world’s best researchers, educators, and practitioners, provide practical insight that participants can apply as soon as they return to work. Providing a collaborative, immersive environment for our executive development programs, we serve a variety of businesses and executives from a myriad of industries and geographies.
Emeritus offers customised and open programmes in India, Singapore, Dubai and other global locations in collaboration with IIM Lucknow Executive Education, IIM Calcutta Executive Education, ISB Executive Education, Harvard Business School (HBS), MIT Sloan, Columbia Business School, Kellogg Executive Education, Berkeley Executive Education, and Wharton Executive Education, amongst other leading Institutes. Our world-class executive education programmes, supported by eminent programme experts, provide an immersive learning experience integrated with actionable insights and practical business applications. The meticulously curated programmes are delivered in a different range of formats; in-class, online, as well as blended programmes. Our extensive portfolio also includes short 2-4 day in-class workshops, online courses of 2-3 months duration as well as comprehensive learning journeys that run over 6-9 months, customised to an organisation’s requirement. The Emeritus Group has more than 1,400 employees globally and offices in Mumbai, New Delhi, Shanghai, Singapore, Palo Alto, Mexico City, New York, Boston, London, and Dubai. Following its $650 million Series E funding round in August 2021, the company is valued at $3.2 billion, and is backed by the Chan Zuckerberg Initiative, Leeds Illuminate, Prosus Ventures, Sequoia Capital India, Bertelsmann, Accel and SoftBank Vision Fund 2. Learn more at emeritus.org/in.
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