- MX Player aims to create a positive social impact with this upskilling movement that urges fresh graduates who are from Tier II – III educational institutes to go beyond finding a job and maximize their own potential
- Spearheaded by Anjani B Kuumar – HR Head at MX Media, this is a social initiative that also aims to create a future ready workforce for the overall economic growth of the country
10 March 2022 – Mumbai: MX Player, India’s entertainment super app today announced its initiative ‘Project Ambition’ that aims to create a positive social impact by motivating India’s young talent pool to raise their ambitions and to grow, maximize their own potential and increase their earning capabilities. It also aims to upskill these fresh graduates from Tier 2 and 3 cities to create a skilled future ready workforce.
Staying true to its DNA of doing something disruptive, MX Player has decided to steer clear from conventional social impact routes. By raising the ambition of these graduates from smaller cities who usually don’t get hands-on training or the right exposure to the corporate world, the platform aims to add more value to prospective employees and make them an asset in today’s ever-evolving corporate world. This in turn would become a major contributor in the per capita income of the society and support the larger economic growth of India.
The 3-month intervention is built on three essential pillars– Industry Awareness, Behavioral Skills and Technological Literacy that aim to increase the earning capacity of these students. The program is crafted by MX Player’s HR Team on the parameters of: LEARN – Introductory training session conducted by Anjani B Kuumar – HR Head, MX Media; GROW – Self-learning toolkit entailing industry and market insights and KNOW – Q&A Session to clarify doubts at conclusion and crafting the next steps.
Commenting on the initiative, Mr. Anjani B Kuumar, HR Head – MX Media said, “India has a large talent pool of creators, budding entrepreneurs, and innovators especially in the smaller cities. But due to the lack of right industry knowledge and required skills-sets, most of them are unable to harness their potential. Project Ambition is a social initiative to motivate these students to imbibe those skill sets and grow to become the leaders of tomorrow. At MX Player, we always believe that social Impact needs to be one of the core pillars of the growth strategy of any enterprise and by upskilling around 5000 students from 28 business schools across the country (Phase 1 of Project Ambition), we are doing our bit in supporting India’s core economy. I’ve donned the role of Chief Motivating Officer for this initiative, and we hope it reaches even more students in the imminent future and they can upskill themselves for a successful debut in the corporate world.”
Top students from each campus will get a chance to connect 1-1 with an expert and get evaluated on their industry readiness and stand a chance to win live projects. MX Player will also reward top performers with a cash prize of INR 50000/-.
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MX Media has built the largest digital entertainment ecosystem in India with 1Bn+ app downloads on Android, 300Mn MAUs globally and 200,000 hours of content across 10 languages. MX Media includes MX Player – India’s #1 OTT, as well as MX Games, MX Music and more. MX Player offers a critically acclaimed slate of MX Original/ Exclusives, movies, web series, TV shows and news. The app is available across Android, iOS, Web, Amazon Fire TV Stick, Android TV and OnePlus TV amongst others.
About MX Player
MX Player is India’s largest growing OTT platform today with a large and diverse audience base in India as well as a global reach of 17+ markets including UAE, US, Canada, UK, Australia, New Zealand, Bangladesh, Nepal, Afghanistan, Srilanka and Maldives amongst others. It currently operates on an ad supported model and with a keen understanding of the pulse of the audience, it has recently had several record-breaking shows across genres like Bhaukaal, Aashram, Matsya Kaand, High, Samantar and Campus Diaries. It is also the only OTT platform to deploy H.266 technology that cuts down video streaming data consumption into half. According to the App Annie State of Mobile Report 2022 – MX Player ranks #2 in India and at #6 Worldwide in terms of the Downloads in Video Streaming.
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