New Delhi, 12 October 2022: To glam up your everyday makeup, MyGlamm launches LIT Lip and Cheek Rouge. This all-in-one tint is perfect to upgrade your makeup game. Crafted with the goodness of shea butter, cocoa seed butter and vitamin E, the multitasking formula will hydrate and nourish your skin throughout the day. The tint’s highly pigmented and crème texture is designed to give a velvet matte finish with a natural flush that will last from breakfast till dinner dates. Choose from an exciting range of 6 rich shades that compliment Indian skin tones ranging from raspberry pink to burgundy shade and others.
The multi-purpose tint glides swiftly in one application ensuring that you get the required pigmentation to your cheeks and lips. This travel-friendly product will not just elevate your look but is vegan, cruelty-free, paraben-free, SLS-free, gluten-free, sulfate-free, alcohol-free, formaldehyde-free, silicone-free, and contains natural extracts. Suitable for all skin types, it is priced at a reasonable price of INR 495.
Talking about the launch, Sukhleen Aneja, CEO, Good Brands Co, The Good Glamm Group said, “We at MyGlamm are always looking to develop and create products that make everyday makeup easy. Consumers seek products that are travel friendly and multipurpose. We are excited to launch MyGlamm LIT Lip and Cheek Rouge, a versatile and all-in-one tint for that instant flush on your lips and cheeks. I think it is a must-have in every travel kit!”
The LIT Collection by MyGlamm features statement-making, cruelty-free makeup for the modern Gen-Z girl.
Berry Bliss is a mauve-taupe shade for the notoriously boujee character.
Peach Play is a peach shade with red undertones that’ll make you the belle of the ball.
Raspberry Pop is a raspberry pink shade with red undertones that’ll transform you into a total snacc.
Cranberry Kick is a crimson red shade that’ll floor everyone around you.
Strawberry Rush is a berry red shade for when you low-key want to be swiped right on.
Plum Promise is a burgundy shade for when you want to steal everyone’s thunder.
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Disclaimer: Colours of the makeup product may vary due to the differences in computer monitors and phone screen resolutions.
MyGlamm is India’s fastest growing direct-to-consumer beauty brand. MyGlamm embraces the philosophy of building a community with its users, engaging with them and eventually co-creating products with them. In July 2020, MyGlamm acquired POPxo making the MyGlamm – POPxo combine, the largest Content to Community to Commerce platform in India with 50 million monthly active users and 100 million monthly video views. With over 600 SKUs across makeup, skincare and personal care, MyGlamm Beauty Products feature advanced, rich, feel-good formulas that are 100% cruelty-free, embrace Clean Beauty, and have skin-friendly ingredients. MyGlamm has over 4000 offline points of sales across 50 cities of India. MyGlamm uses a combination of technology, content and social media to allow consumers to not only discover its products but also create a rich, personalised, content and tutorial fuelled post-purchase experience through its App. Investors in MyGlamm include French beauty major L’Occitane and Silicon Valley venture capitalist Bessemer Venture Partners.
MyGlamm Lit Lip and Cheek Rouge are exclusively available on website – www.myglamm.com, MyGlamm App & MyGlamm Beauty Experience Store.
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