New Delhi, April 1, 2025: For the first time ever, NH7 Weekender hosted a satellite show in Noida, delivering an unforgettable evening at The Great India Place Lawn on 29 March. Presented by House of McDowell’s Soda as the official title sponsor, the event celebrated music, camaraderie, and meaningful connections. The festival featured an incredible lineup, including the electrifying duo of Seedhe Maut, Chaar Diwari, Yung Sammy and Dr.Psych. House of McDowell’s Soda had a dedicated stage that became the heartbeat of the festival, where fans vibed with their yaars and grooved to performances by their favourite artists.
A major highlight was the launch of McDowell’s X Range —apremium selection of vodka, gin, citron rum and dark rum, crafted for a generation that embraces bold, unexpected mixes. X Series from The House of Mc Dowell’s added a delightful twist to the festival bar with playful, Indian – inspired flavours like filter kaapi, ginger cinnamon and star anise, elevating the cocktail experience for attendees.
Speaking about the experience at NH7 Weekender, Varun Koorichh, Vice President and Portfolio Head, Marketing, Diageo India, shared, “Since its inception, NH7 Weekender has been more than just a music festival—it’s a celebration of moments where friends come together and create memories that last a lifetime. As the festival travels to Jaipur, Noida, and Indore, we at the House of McDowell’s Soda are excited to be part of this journey, celebrating artists, music, and friendships that enrich connections. For today’s digital-first consumers, especially Gen Z, it’s all about authentic, immersive experiences with their inner circle of friends—this partnership is the perfect way to bring that to life. We’re here to turn every beat into a moment of camaraderie, ensuring each city is filled with high energy, joy, and the spirit of togetherness.”
By blending the best of music, culture and camaraderie, House of McDowell’s Soda transformed this year’s NH7 Weekender into an unforgettable experience.
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About Diageo India
Diageo India is the country’s leading beverage alcohol company and a subsidiary of global leader Diageo Plc. The company manufactures, sells, and distributes an outstanding portfolio of premium brands such as Johnnie Walker, Black Dog, Black & White, VAT 69, Antiquity, Signature, The Singleton, Royal Challenge, McDowell’s No1, Smirnoff, Ketel One, Tanqueray, Captain Morgan and Godawan, an artisanal single malt whisky from India. Headquartered in Bengaluru, our wide footprint is supported by a committed team of over 3000 employees, 35 manufacturing facilities across states and union territories in India, a strong distribution network and a state-of-the-art Technical Centre. Incorporated in India as United Spirits Limited (USL), the company is listed on both the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India
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