India, July 15, 2022: Noise, India’s leading connected lifestyle tech brand, has today announced the appointment of four senior leaders to accelerate the development of its core brand and business verticals. Rini Goel, Nimisha Prasad, Himanshu Chopra and Kavita Agarwal have been appointed to lead the Brand Marketing, PR & Communication, Technology – Product and Finance domains respectively at Noise. These appointments come as a part of the brand’s strategic effort to build a pool of progressive workforce adding to the significant growth to its employee strength.
Rini Goel has been appointed as the Brand Marketing Head at Noise, where she will be responsible for spearheading the brand’s overall brand marketing strategy across all touchpoints, including digital media and offline. Her role entails communications development , media planning, campaign planning and execution, brand collaborations etc. 2015 MICA pass-out Rini has 7+ years of experience in new product development, communication & brand strategy, sales and profitability with iconic brands like Fastrack and Skybags.
Nimisha Prasad has been onboarded as PR & Communication Manager to lead communication strategies for Noise, where she will be responsible for driving advocacy across the brand, product, corporate and leadership communication. With 7 years of experience in the industry, Nimisha specializes in creative product storytelling, brand awareness campaigns, corporate reputation management, and advocacy work.
To further strengthen the tech vertical at Noise, Himanshu Chopra has been appointed as the Principal Product Manager who will be working towards making the Noise fit app the go-to app for everything health and fitness. A Computer Science Engineer with an MBA in Marketing from IMT Ghaziabad, Himanshu brings a strong 10+ years of experience in product management and development.
Additionally, Kavita Agarwal has been onboarded to head the Financial Planning and Analysis at Noise. With 11 years of experience, Kavita is a qualified Chartered Accountant who will be responsible for developing and defining future financial strategies to generate long-term growth for the organization.
Amit Khatri, Co-Founder, Noise, said, “As a brand we always aim at creating a progressive and innovative workplace and onboarding the right people who share our vision and help us grow as a brand is a robust step in this direction. I welcome our new Noisemakers – Rini, Nimisha, Kavita, and Himanshu and congratulate them on their new position. Given their remarkable experience, I’m confident that together, we will make new milestones and touch billions of lives through our innovation.”
Satyam Joon Head of HR, Noise said “I am thrilled to welcome seasoned professionals like Rini, Nimisha, Kavita and Himanshu, who vibe in perfectly with the brand’s culture, to the Noise family. Their intuitive understanding and domain knowledge will help us propel towards success and grow as an organization.”.
In the last two quarters, the company has seen significant growth in its employee strength and is expecting it to further increase by 80% by the end of 2022. With the major workforce being millennials and Gen Z, the brand aims at creating an open, progressive, and new-age workplace environment, paving the way for fresh and new-age ideas to flow in. It provides interesting facilities, including recreational areas for employees to de-stress and unwind through the day.
Noise was founded with the mission to democratize connected lifestyles for Indians. With consumer centricity at its core, Noise has constantly come up with industry-leading and path-breaking innovations in audio, wearable tech, and connected tech. With 9 industry-first innovations to our credit, the company forges its way into the future with a heightened sense of co-creation and innovation in products.
Noise makes the latest personal technology accessories available and affordable to young Indian consumers. The company has been listed as the bestselling brand on Amazon and Flipkart for four years in a row and in 2019, Noise was the biggest Indian seller of wireless earphones in the country. Currently, it is amongst the top three leading TWS brands in India. Noise is also recognized as India’s No.1 Wearable Watch Brand for the last 8 quarters by IDC Worldwide Wearable Device Tracker and Counterpoint Research, reinforcing its position as a category leader. The brand is also aiming at global leadership as it is now no. 1 in APEC and no. 3 in the world when it comes to the basic smartwatches category.
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