- Aims to reach out to 50,000 unique and potential buyers through the campaign
- The campaign leverages new-age technology to reinvent the marketing strategy in the digital era
India, July 26, 2022: Noise India’s leading connected lifestyle tech brand, is penetrating its roots deep into new age technology to elevate consumer experience and drive engagement in the digital marketing era. The brand rolled out an AI-driven campaign, in partnership with the brand ambassador, the renowned player from the Indian cricket team, Rishabh Pant, to send out personalized messages to the potential buyers of its recently launched flagship smartwatch, the ColorFit Pro 4 series.
Artificial Intelligence is playing a significant role in digital marketing. It is changing the way brands communicate with customers, leading to growth in almost every industry it is adopted and with an intent to identify customer interests and preferences to provide a personalized customer experience.
As a new-age brand aimed at new-age users, Noise is leveraging new-age technologies to ensure impactful engagement with its consumers. Every potential ColorFit Pro 4 user who searched for the product and didn’t complete the purchase, will receive a personalized video message from Rishabh Pant encouraging them to complete the order and enjoy the benefits of the special launch discount. The initiative is an effort to drive consumers’ purchase journey from consideration to conversion.
Amit Khatri, Co-Founder, Noise, said, “Consumer satisfaction is of utmost importance to us. We constantly look for avenues to improve their experience and purchase journeys with us. As a new-age brand, we believe in taking a new-age route to engage with our consumers, and the AI-integrated personalized message is only the first in this direction. We will continue to roll out engaging opportunities to offer value-driven experiences to our consumers.”
With consumer centricity at its core, Noise works on the latest technologies to create first-of-its-kind and ground-breaking products for New Age India. This innovative way of interacting with consumers will help the brand to offer personalized experiences that delight users and build loyalty.
Noise was founded with the mission to democratize connected lifestyles for Indians. With consumer centricity at its core, Noise has constantly come up with industry-leading and path-breaking innovations in audio, wearable tech, and connected tech. With 9 industry-first innovations to our credit, the company forges its way into the future with a heightened sense of co-creation and innovation in products.
Noise makes the latest personal technology accessories available and affordable to young Indian consumers. The company has been listed as the bestselling brand on Amazon and Flipkart for four years in a row and in 2019, Noise was the biggest Indian seller of wireless earphones in the country. Currently, it is amongst the top three leading TWS brands in India. Noise is also recognized as India’s No.1 Wearable Watch Brand for the last 8 quarters by IDC Worldwide Wearable Device Tracker and Counterpoint Research, reinforcing its position as a category leader. The brand is also aiming at global leadership as it is now no. 1 in APEC and no. 3 in the world when it comes to the basic smartwatches category.
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