Parker awards social media mandate to Buffalo Soldiers


The agency will focus on further building Parker’s digital presence in India [MS1] and concentrate on growing the social media base.

New Delhi, Oct 03, 2023: Buffalo Soldiers, an award-winning full-service creative agency with a digital heart, has bagged the social media advertising and engagement mandate for the iconic global writing instruments brand “Parker” in India (manufactured and marketed by Luxor Writing Instruments Pvt. Ltd. in India). The account was won following a multi-agency pitch and will be serviced from the agency’s Delhi-NCR headquarters.

Buffalo Soldiers only works with marquee brands or brands that aspire to be part of daily conversations.  It doesn’t get more marquee or iconic than Parker. We are honoured and excited to work together with Parker,” said Sumon K Chakrabarti, Co-founder & CEO of Buffalo Soldiers.

As part of the mandate, the agency will focus on further building Parker’s digital presence in India and concentrate on growing the social media base by implementing an aggressive digital growth strategy. It will also focus on various marketing opportunities for Parker on social media.

Bhaskar Basu, COO, Luxor Writing Instruments Pvt. Ltd., said: “We have chosen to collaborate with Buffalo Soldiers due to their forward-thinking approach in the digital realm, which aligns with our vision for Parker. Parker is an iconic brand globally and in India, renowned for its exquisite and wide range of writing instruments, combining rich legacy and timeless elegance with an unmatched writing experience. Digital engagement is a key strategy for us, with many current and future Parker enthusiasts using the medium to form their brand choices and impressions.”

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“Together with Buffalo Soldiers, we wish to strengthen Parker’s social media presence and introduce innovative concepts online as well for other media in the near future. Our digital engagement strategy will target both current Parker patrons and as well as a new young and aspiring audience online,” Basu added.

Buffalo Soldiers will be handling strategic content, design and performance management across all social media channels for the Parker brand. Going forward, the agency has been engaged in developing new creative communication for the Parker brand as well.

The agency will work closely with Parker’s in-house team on social media management, organic growth for the brand’s social media presence and performance marketing strategy.

About Buffalo Soldiers:

Headquartered in Noida, India, Buffalo Soldiers is an award-winning, full-service advertising agency with a digital heart. With a team of dedicated experts in the field of Design, Development, Branding, and Online Advertising, Buffalo Soldiers specializes in designing stories for brands and businesses, people and products, as well as causes and consciences.

As a fast-growing start-up agency, with their second office in Mumbai and a virtual office in Toronto, Buffalo Soldiers is already known for its groundbreaking creative solutions, cutting-edge digital campaigns, and strategic brand consulting. With a passion for pushing boundaries and redefining industry standards, the agency collaborates with visionary clients to create captivating brand experiences that leave a lasting impact.

As an agency, Buffalo Soldiers prides itself in delivering bespoke solutions rooted in usability, creativity, aesthetics, and craft. With a client roster of Fortune 500 companies for clients like Parker, Global Chess League, Tech Mahindra, udaan, Fastrack, Sun Pharma, Whistling Woods International, Paree, Idemia, NLB Services, NTT Data, Xebia, WWF, Vitamin Angels, NASSCOM, OYO, University of Adelaide, Data Security Council of India, Buffalo Soldiers believes in offering the best service while understanding the client niche and requirement.

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About Luxor Group:

Luxor, a proud ‘Made in India’ brand, is a pioneer in the Indian Writing Instruments industry and has completed 60 years since its inception in 1963. The company has grown to become the leading writing instrument provider in the country as well as a significant global player in the industry. In India, in addition to Luxor, the company has also brought world-famous brands like Parker, Schneider and Waterman to the country, creating a diverse and renowned portfolio of products to serve Indian consumers. Globally, Luxor is a registered trademark in more than 106 countries, playing a vital role in building India as a global manufacturing hub in the writing instruments industry.

About Parker:

Parker is one of the most established and renowned writing instruments brands in the world. Since its origination in 1888, the brand has been known for its fine design, quality and craftmanship globally. Parker was introduced to India by Luxor Writing Instruments Pvt. Ltd over 25 years back. It is currently the market leader in the premium writing instruments segment in India and is widely recognised as among the most aspirational brands in its industry with a pan-India presence. Parker offers a wide and exquisite writing instruments range in India across designs, writing modes and price points, catering to a diverse consumer audience.

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