Pratibha Design and Production Focuses on ‘Reducing, Recycling, and Reusing’

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Located in the rich cotton belt of Central India, Pratibha, has made a paradigm shift in the design and production of textiles by creating a strong synergy between its four Ps – People, Planet, Process and Product. Inspired by its progressive perspective, Pratibha is committed to strengthen relationships with more than 35 thousand farmers, 8 thousand employees and famous global apparel brands of more than 20 countries. The company prepares 22 thousand tons of cotton lint, 20 thousand tons of yarn, 10 thousand tons of fabric and 6 million knitted garments per year.

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Pratibha Gyanpith, an Initiative for training and development, activates people of local communities for their skill development and employment. Under this initiative, more than 5 thousand people have been trained in yarn spinning, and apparel production.  The company, in association with Fair Trade, has distributed rain coats, water purifiers, mixer grinders and cookware sets, and continuously engages employees by conducting indoor & outdoor sports, yoga sessions, celebrations of various festivals & occasions, and thus strengthens the bonds among them. These efforts and initiatives, along with appreciation, rewards & recognitions to employees, keep them motivated. Regular Health check-up camps are conducted under the supervision of specialized doctors & counselors. To support the education of the children of employees & workers, a scholarship program has been initiated.


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The company’s eco-friendly approach is focused on ‘reducing, recycling, and reusing’. In all the processes, company practices fresh water usage, salt free dyeing, low liquor ratio dye machines. Considering the environment, Pratibha sources 30 percent power from renewable energy. The LED lights installation and power factor controller has also been set up. So far, the company has planted 3 lakh trees to balance the greenhouse gas effect. To manage the company’s waste, 90 percent of total waste is recycled or used again, and even, the waste of cotton is also converted into stationery.

Pratibha’s manufacturing process is completely environment-friendly, and the brand focuses on salt-free colors, zero discharge of hazardous chemicals and zero-liquid discharge. Pratibha is the first GOLD certified C2C garment manufacturer, which contributes towards the circular fashion by focusing on sustainable raw materials including organic & BCI cotton, recycled polyester,  spun dyed viscose & many more.

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