Pune-based Agritech start-up ‘Kisanserv’ radically transforming price discovery & infusing efficiency in market linkage, serves 1 million + customers during pandemic


‘Kisanserv,’ the bootstrapped AgriTech company, serves over 1million+ customers, caters to 100+ corporate houses with 300+ retailers onboarded, and a GMV of USD 3 million – all of this just during the pandemic. Based out of Pune currently, the company has ambitious plans to grow 10x by next year and launch in Mumbai, Hyderabad within the next month.

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The pandemic and consequent lockdowns disrupted several supply chains, and Kisanserv chose to tap into this challenging situation and turn it to around its head to have its best year yet.

Founded by a team of experienced business leaders within Food sourcing, IT, and investment banking,  the company was launched in 2015 through their proprietary technology ‘BiDB’. They envisioned BiDB as a transparent platform for suppliers and bidders for Fruits and Vegetables. With success and constant upgradations, they added bulk buying capabilities with ‘BiDB+’ through Predictive AI and machine learning leveraging historical data.

In 2020, when the Government announced lockdowns that led to consequent disruptions in global trade, the Maharashtra Zilla Parishad authorities approached the Kisanserv team to supply fruits and vegetables to the citizens of Pune and Pimpri Chinchwad. This event was a turning point for the company, which was until then primarily a B2B player with a sizeable presence in regional and international trade.

Commenting on the sequence of events then, Mr. Niranjan Sharma, Co-Founder, and CEO of Kisanserv said, “When we were approached, we were excited to partner and help our citizens. The issue was the time it would take us to deploy at scale to reach out to millions of customers in a week’s time, but we managed to reach this feat ground-up with great support from Government. This feat proved to be a landmark for us and helped Kisanserve a household brand overnight. The realization dawned on us that due to our strong roots within the ecosystem, we can cater to all sets of customers and partners, rather than restrict ourselves. Shortly after that, we started Kisanserv D2C and Saajhedaari (Retailer partnerships) initiatives, and the multiplier effect we are experiencing is heartening to see serving over millions of customers in Pune alone through our network partners.”

Kisanserv now is ready to expand to Mumbai, and Hyderabad where they are already in partnerships with several leading corporates. Next year, they plan to reach out to 10 mn customers and add technology and supply chain operations capabilities.

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The Co-Founder and CEO Niranjan Sharma was also Founding Director of Malawi Mangoes, which developed 1500 acres of Alphonso Mango farm in Malawi Africa and sourced 1st alphonso mango from Africa (Outside India), which is a well-documented story in agriculture research papers. He was also among the starting teams of reliance retail and has 20+ years of experience within the Food sourcing industry.

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About Kisanserv https://kisanserv.com/

Founded in April 2015, Kisanserv through its technology platform enables farmers/suppliers to sell its fresh produce directly to restaurants, companies, local eateries, and retail consumers. The product catalog includes fresh produce of fruits, vegetables, & groceries. It has over 100+ business partners, 1 million customers served, and has grown 10x in GMV in the last two years.

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