Bengaluru, 6 May 2025 – The School of Business at RV University concluded its Annual International Research Conference (AIRC) 2025 on “Disruptive Artificial Intelligence and its Impact on Businesses, Consumer Culture & Society,” highlighting key academic and industry findings on the rapid integration of artificial intelligence across sectors.
Held over two days, the conference featured over 60 research paper presentations, panel discussions, and keynote sessions, drawing participation from leading institutions and organisations across India and outside India.
The conference emphasized that while AI technologies are revolutionising industries—ranging from marketing automation and financial modeling to HR analytics and supply chain forecasting—they also raise critical questions around ethics, job displacement, and algorithmic bias. A recurring insight across multiple sessions was the urgent need for organisations to balance innovation with human-centered design and policy safeguards.
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“Artificial Intelligence is not just a technological tool, it is a cultural force shaping the future of how we live and work,” said Prof. (Dr.) Dwarika Prasad Uniyal, Vice Chancellor (i/c) and Dean, School of Business, RV University. “This conference is part of our commitment to help academia and industry engage in meaningful dialogue on the societal impact of emerging technologies.”
Dr. Uniyal further added, “Disruptive AI challenges our traditional frameworks, and it is our responsibility as educators and leaders to ensure innovation aligns with ethical purpose and global equity. AIRC 2025 conference marks a pivotal moment where academia, industry, and society converge to shape the future of AI—not as passive observers, but as active architects of responsible disruption. What we’ve witnessed here is more than technological advancement—it is a redefinition of what knowledge, creativity, and human potential can achieve in the age of AI. As a university, we are proud to host a platform that fosters critical dialogue, interdisciplinary collaboration, and visionary thinking in the face of rapid technological change”.
In his keynote address, Prof. (Dr.) R Srinivasan, Professor of Strategy at IIM Bangalore, warned against over-automation and stressed the need for strategic frameworks that consider both efficiency and equity. “Businesses must think beyond competitive advantage and evaluate AI’s long-term implications on their stakeholders,” he remarked.
A key highlight of the event was a panel discussion on “AI and Human-Centric Innovation,” moderated by Ramya Srinivasan, Certified Customer Success Leader at Coursera. Panelists including Anand, a data scientist, and Uday Kiran, co-founder of Mentza, explored how organisations can deploy AI without losing the human touch, especially in areas like customer engagement, education, and mental wellness.
Dr. Mathew J. Manimala, IIM Bangalore (Retd.), in his valedictory address, called for interdisciplinary research to guide ethical AI development. “We need collaborative thinking that brings together technologists, behavioral scientists, and policy makers,” he said.
The conference served as a platform for cross-sectoral exchange of knowledge. Presenters addressed six core themes: Accounting & Finance, Human Resource Management, Marketing, Operations, Information Systems, and Data Science.
Dr. Purushottam Bung, Director, RV Institute of Management, remarked, “This conference signals the growing responsibility of educational institutions to be thought leaders in AI governance and innovation.”
The event concluded with a call to develop new curricula and policy recommendations stemming from the research presented. RV University reiterated its commitment to fostering academic inquiry and industry collaboration to address challenges at the frontier of AI and society.
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