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SEPHORA SAYS “BONJOUR INDORE” Bringing your wishlist to reality, it’s time for all things beauty

July 22, 2019

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Indore, July, 2019: Sephora, the world’s largest and the best beauty retailer in the world continues to redefine the makeup experience mold in Indore with the opening of its first store at the Treasure Island Mall. With the brand’s strong emphasis on makeup artistry, skincare and haircare portfolio, the brand launched its store to an amazing performance by the Sephora dance troupe. The electrifying atmosphere set the mood for the store opening. The mall visitors witnessed the foot tapping and head bobbing music, confetti and a major rush of cheer as they thronged the store to try and buy their most favourite, awaited products.

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Sephora India, the revolutionary French global beauty retailer is home to a curated assortment of 110 top exclusive brands – including beauty classics, cult favourites, emerging and Sephora collection. This store is the 21^st store in India and the 1^st one in Indore. Like all other Sephora stores in the country, this store too carries the retailer’s popular in-house and exclusive range across make-up, skin-care, fragrances, bath and body categories as well as beauty accessories. The collections include well-known names in beauty such as Sephora Collection, exclusive brands like Benefit, Makeup Forever, Cover FX, Stila, Nudestix, Becca, Foreo, Klara, Beauty Blender, Olive, Burt’s Bees, Caolion, OUAI, Aveda, Smash Box, Percy and Reed and the newly launched Anastasia Beverly Hills which are exclusive to Sephora. The store also offers many more beauty brands like Dior, Estee Lauder, Clinique, Givenchy, Shiseido and Clarins and a choice of the top fragrance brands from the globe like Tom Ford, Armani, Ralph Lauren, Burberry, Bulgari, Versace and many more.

Commenting on the occasion Mr. Vivek Bali, CEO, Sephora India at Arvind Beauty Brands said, “Sephora continues to redefine the beauty experience mold in Indore. The store design and intimate format fosters personalized connections between our customers and our brands. We welcome Indore to the world’s biggest beauty revolution to try, buy and witness the Sephora experience.”

Customers in India can also shop for Sephora online and exclusively on sephora.nnnow.com, which is the country’s first and true omni channel ecommerce platform by Arvind Fashions Limited.

About Sephora:

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Sephora has transformed the customer experience into an exclusive opportunity to indulge in beauty, fostering strong relationships with its brand and products. Sephora ethos remains unchanged: to present a leading beauty selection and always be on the lookout for what’s new. Offering to beauty fans, more than 200 selective and exclusive brands plus Sephora’s range, the enterprising retailer is never short of surprising new ideas. Its unexpected concepts and non-conformist attitude are also evident both in its boutiques around the world and on its website, which together make Sephora an unparalleled international beauty leader. Sephora’s journey in India has been nothing short of excitement. Sephora (owned by LVMH Moet Hennessy Louis Vuitton) strengthened the India business through a partnership with Arvind Limited in 2015 and now has a presence across the country with 21 Sephora stores and they launched Sephora online at www.sephora.nnnow.com in 2017.

About Arvind Fashions Limited:

Arvind Fashions Limited is India’s largest fashion and retail Company, home to over 28 national and international brands. With 1500 stand-alone stores and 5000 departmental and multi-brand stores across India, Arvind Fashions Limited is a pioneer in introducing global brands into India.

The company has successfully introduced ARROW, the first international menswear brand in India in 1993 and today licenses several brands like GAP, GANT, Nautica, Aeropostale, U.S Polo Association, The Children’s Place, Ed Hardy, Sephora among others. Arvind Fashions was responsible for establishing Flying Machine, India’s first iconic, home-grown youth apparel brand in 1980.

The company also houses its own leading brands like Unlimited, True Blue, Creyate, The Arvind Store, among others. With unique capabilities in sourcing, design, product development, strong distribution footprint, retail capabilities, channel linkages and management teams, Arvind Fashions is a trend setter across segments- casualization, tweens, kids, beauty and athleisure.

For more information, please visit https://www.arvind-fashions.com/

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