Sony YAY! extends its experience beyond television with the launch of its first ever Pet Rescue Agency at KidZania


Mumbai, 8th June 2022:   

Kids’ innate love for animals is universal. Their selfless love and affection towards their pets and any stray animal is a living example of human empathy and should be treasured at all costs. With an objective of empowering kids to love and secure animals, Sony YAY! is all set to bring its young audiences a never seen before experience. The channel partners with KidZania, an award-winning global edutainment theme park to launch a unique Pet Rescue Agency. 

At the Pet Rescue Agency KidZania Mumbai, kids will get to role play as “Rescue Agents” and go on an adventure of finding and rescuing pets in the KidZania city. With the help of exciting cues and indicative maps, kids will learn about the nitty-gritty of pet-rescuing operations alongside gaining knowledge about the diverse breeds and kind of pets. The team-based activity will see kids be sharp and alert to follow set instructions as well as seek out clues to the whereabouts of the missing pets.


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What are you waiting for? Go get a firsthand experience of Sony YAY!’s Pet Rescue Agency only at KidZania Mumbai! 


Sujoy Roy Bardhan, Head of Marketing, On Air Promotions and Licensing, Sony Pictures Networks India, Kids’ Genre!  

“Pet welfare is extremely close to my heart. At Sony YAY! it has been our constant endeavor to empower kids and further serve the purpose of reaching out to our audiences. The launch of the Pet Rescue Agency not just helps us to take another step in the same direction, but also helps us inculcate the right approach into the future citizens of the country.” 

Prerna Uppal, Chief Partnership Officer, KidZania India!  

“KidZania has always envisioned providing children with an all-rounded multi-dimensional edutainment that contributes to the overall growth of their personality. By partnering with Sony YAY!, a brand that believes in business with purpose, we not only aim at enabling children to explore what it is like being a pet rescuer but also instill in them values like care and compassion as well as a sense of responsibility towards pets. We believe that inculcating such crucial values at a young age can go a long way in empowering kids to build a better world for themselves in the future. 

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Cyrus Broacha- 

“Animals are man’s best friends, and I am very happy to see Sony YAY! taking the initiative to bring awareness towards their safety and security. With this initiative, I hope the kids develop more empathy towards animals and bring a positive change at large towards animal welfare”