Vignan Online hosts a webinar to discuss the Impact of Marketing in the Digital World


Guntur; 19th December 2022: Vignan Online, the Online arm of the Vignan Foundation for Science, Technology & Research (Deemed-to-be-University), organized a webinar titled Marketing in the Digital World. The webinar was held last week whereMr. Abhijeet Kumar, Associate Director, Acuity Knowledge Partners, addressed the audience.

The speaker appraised the participating learners on the core concept of marketing. Mr. Abhijeet Kumar conducted detailed discussions on topics such as customer life cycle, identifying the target audience for digital marketing, the role of influencer marketing, competitor analysis, conducting surveys, creating lists, thorough understanding of media channels and social platforms for growing business, understanding case studies, B2B/B2C marketing, web content management and marketing automation along with practical guidance on how to use them for significant business growth. In addition, the speaker introduced various ways to upskill in digital marketing. 

Mr. Abhijit Kumar, Associate Director, Acuity Knowledge Partners, commented, “Interaction is a crucial key to marketing in today’s digitized world that makes it efficient in today’s marketing landscape. In today’s competitive world, if something matters the most, it is adopting elegant marketing strategies considering the impact of competitors in the market. Today, a small business can be made global from local, and various modern tools and techniques of digital marketing play an important role in this.  At the same time, for a successful business, we must have some out-of-the-box marketing ideas or strategies. For that, we need to identify our target audience, develop marketing acumen and sell it on various social media platforms or online portals, which will ultimately make our business become a medium of customer satisfaction or customer delight”

Following the discussion, Abhijeet Kumar led a Q&A session with learners, experts, and professionals in the field, where he emphasized on coordination with the budget and the investor accordingly.  Apart from this, he emphasized on  having persistence and a strong conviction for business growth.

As per a global survey conducted by Grand View Research, the global market size of the digital marketing sector will be 65 billion USD in 2022, which is expected to reach USD 265 billion by 2030.

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About Vignan (Deemed-to-be University):

Incepted in 1977, Vignan (Deemed-to-be-University) is situated in Guntur, Andhra Pradesh, it is the brainchild of Dr. L Rathaiah, Chairman of the Vignan Group of Institutions. The Group has over 45 years of legacy of Academic excellence in Andhra Pradesh and Telangana and has been providing on-campus UG, PG, and Ph.D. programs.

Known for its ethical and moral standards, upliftment of the learners, disciplined learning, committed faculty, state-of-the-art infrastructure and excellent placement record, Vignan has been providing quality education in a diverse and academically inspiring environment. Vignan has become instrumental in shaping the learners’ future, making them job-ready and helping in their overall development and being successful citizens.

Vignan Online, the online wing of Vignan (Deemed-to-be-University), was launched in January this year. Vignan Online offers UGC-accredited and AICTE-approved online MBA and BBA programmes. MCA and BCA programs are introduced for the upcoming academic session.   

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