Spain was first. Next come England and Belgium. We are talking about stricter rules for the sponsorship of gambling in football. Of course, we don't want to completely rule out Germany. After all, 17 of the 18 teams in the 1st Bundesliga advertise at least one sports betting partner. But abroad could serve as a role model here. Therefore, it is of particular interest what changes are currently being sought there. The associations, together with the gaming authorities, use different approaches. Some clubs may continue to advertise with restrictions. However, in other countries, advertising of gambling is completely prohibited. Let's see what this means for clubs and providers.
First of all, bookmakers such as https://asian-bookies.net/cricket-betting-apps-india/ are large companies that also have the right to advertise and enter into partnerships with clubs. However, this freedom of advertising can be put in place by laws to protect minors and players. This is exactly what is happening in some parts of Europe. Spain made a start in November of this year. So let's start with La Liga clubs.
Sports betting ad ban in La Liga
The Primera division in Spain is considered a trailblazer. In November, the government passed a law banning football clubs from partnering with sports betting providers. At the same time, politicians forbid bookmakers to wear jerseys of professional clubs. Of course, this rule will only come into effect next season. Thus, the concluded contracts can be processed properly until at least the end of the season in August. However, club financial planning usually takes longer than six months. Therefore, various clubs have to worry about their finances. Especially in Spain, where the financial structure of the teams is often not so good. But which teams and partners are really affected by the new law?
Osasuna (kirol bet), Granada and Mallorca (Betfred), Valencia (Bwin), Levante, Leganes and Deportivo Alaves (both Betway), as well as Sevilla (Marathon Bet) were eliminated from La Liga. Thus, eight teams must look for nine sponsors to replace the previously calculated income. The Spanish government is very strict. After all, the tightening of the rules for advertising placement concerns not only football clubs. Because in Spain, as a rule, it is only allowed to advertise gambling between 1 and 5 am. This barrier concerns not only television and print media, but also the Internet. And anyone who breaks these rules can expect a fine of up to one million euros. For the providers themselves, their license is also at risk.
Future sponsorship rules in England and Belgium
Britain is following in the footsteps of the Spanish. But a lot more clubs will have to reckon with financial losses here. Because in the Premier League, half of the clubs have a partner from the gambling industry on their jerseys. There is talk of almost 77 million euros flowing into British clubs. However, the television contract with the Premier League is considered very generous. Here, more than a billion is distributed to clubs. So the loss of jersey sponsors from the gaming sector shouldn't matter too much. Moreover, the partnership will be partially replaced by new sponsors. The defeat is more felt in the lower leagues - from the Championship to the Second League. Because here the clubs are still missing 43 million euros, which is difficult to make up. So far, however, all that is known is that the British Gambling Act will be reviewed by the Department of Education, Culture, Media and Sport for a ban on sports sponsorship. Nothing is final here yet. In addition to all this, England calls for a ban on sports betting advertising on football, read more about this on this resource.
In Belgium, cooperation between the gaming supervisory authority (Commission des Jeux de Hasard) and the first division (Jupiler Pro League) is expected. There is talk of revising the rules regarding gambling marketing. But the Belgians have long been calling for a ban. However, they want the clubs to fulfill their obligations. In particular, this means that it is necessary to point out the dangers of gambling. So, if a gang in a stadium is hiding behind a gambling ad, it should also contain a mention of the dangers of addiction and a mention of aid organizations. In addition, advertising should not be tied to a specific call to bid. In addition, partnerships are only allowed in Belgium if gambling companies can present a license issued in the country.
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