1st October 2024, Mumbai: The Laadli Media & Advertising Awards for Gender Sensitivity 2024 will recognize 42 stellar contributions in the media, literature, cinema and advertising space across India and 14 journalists from seven South Asian nations on 9th October 2024. The event will happen at the Tata Theatre, NCPA, Mumbai, from 6 pm onwards.
The Laadli Media and Advertising Awards for Gender Sensitivity celebrate the media’s role in shaping perceptions towards gender, aiming for a fairer society. Apart from India, the fourth edition of the South Asia Awards covers Pakistan, Afghanistan, Sri Lanka, Nepal, Bhutan, Bangladesh and Maldives.
These awards are an initiative of Population First, a Mumbai-based social impact organization that has been working for over two decades to promote gender sensitivity in media nationwide. Following a successful collaboration over the past several years, the initiative is once again being supported by UNFPA. Our collaborating partners for this edition are South Asian Women in Media (SAWM). We are also joined by NCPA, Madison Outdoor Media, Manifest and Social Samosa as our cause partners.
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Dr Natalia Kanem, Executive Director of UNFPA and renowned actor Ratna Pathak Shah, will chair the evening.
Andrea Wojnar, UNFPA India’s Representative, reflected on the significance of the Laadli Awards, stating, “Laadli, a form of endearment, is now a name that has grown to be recognized as a touchstone for gender sensitivity in media. Laadli has made media and communication professionals retell their stories from a gender perspective and enabled them to challenge discriminatory norms and stereotypes in their work.”
The Ex-CEO and current Trustee of Population First, Dr. A.L. Sharada shared, “These awards are an acknowledgment of the dedication and passion showed by the journalists and content creators in literature, advertising, films, and OTT platforms awarded at the (SALMAAGS). We hope that such influential, ethical and sensitive journalism will continue in the face of the current landscape driven by outside influence.”
Current Director Yogesh Pawar said, ” In my 30-year journalism stint I’ve seen a lot of exceptional work but what these awards aim to recognize and celebrate stands out. I feel proud to belong to a fraternity which includes the 10 exceptional awardees nationwide and the 14 South Asian journalists.”
The esteemed Laadli of the Century Award will be presented to Dr Armaity Desai and the Laadli Lifetime Achievement Award will be presented to Bachi Karkaria. Hetall Dedhhia will receive the Laadli Woman Behind the Screen Award, while Advocate Vrinda Grover will be honoured with the Laadli Gender Champion Award.
The event will also confer special Laadli awards to mark UNFPA completing 50 years in India. These awardees include Dr Harjant Gill for Gender and Masculinity, Nidhi Jamwal for Gender & Climate Solutions, Sheilu Sreenivasan for Gender & Ageing, Paromita Vohra for Gender & Youth Power Unleashed, Anita Gurumurthy for Gender & Technology, and Bishakha Datta for Bodily Autonomy.
This year’s Film Awards for Gender Sensitivity will celebrate Kaathal – The Core, Laapataa Ladies, and All We Imagine as Light. The web series Taali will also be recognised for its gender-sensitive narrative.
The event will also feature a special performance of Sufi Kalaam | Songs of Women by Radhika Sood Nayak, Neil Mukherjee, and Vinayak Netke, adding a captivating musical dimension.
The event promises to be a celebration of those who champion gender equality and drive meaningful change.
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About Population First:
Population First is a social impact organisation dedicated to gender equality, women’s empowerment and community mobilisation.
Registered in March 2002, by Indian advertising doyen Bobby Sista, under the Bombay Public Trusts Act (1950) to leverage communication and media influence to address the social and demographic issues in the country, Population First believes that numbers are not the issue but the unequal social development and gendered mindsets are responsible for the poor social demographic indices – be it maternal and child mortality, child marriages or the falling sex ratios.
Population First focuses on the gendered mindsets which undermine the value of girls and women, promote discrimination against them and justify gender-based violence. The challenge is to change those mindsets.
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