As India’s finance industry undergoes rapid transformation, a new study by Zell Education reveals that Tier II cities are emerging as high-potential hubs for globally certified finance professionals. While Tier I cities such as Mumbai, Delhi, and Bengaluru continue to lead in overall demand, Tier II regions are witnessing an impressive rise in interest for international finance qualifications like ACCA.
According to the study, Zell Education recorded a 10% year-on-year increase in ACCA course enrollments from Tier II cities over the past 12 to 18 months. Cities such as Navi Mumbai, Nagpur, Gurugram, Surat, and Jaipur are leading this growth, reflecting a larger trend of young professionals outside metro hubs seeking global recognition and international career pathways.
One of the most notable shifts is the growing preference for global certifications over traditional Indian finance courses such as B.Com or CA. This shift is primarily driven by the promise of higher salaries, global mobility, and access to multinational job opportunities. However, the study also highlights key challenges. Despite the growing interest in finance upskilling, many graduates still lack soft skills and interview readiness areas increasingly emphasized by employers.
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Employers today are looking for finance professionals who not only understand core financial concepts but are also adaptable and ready to take on evolving business challenges. In terms of learning behavior, the study found that 85% of learners from non-metro cities prefer online-only formats, valuing the flexibility and accessibility of digital platforms. Additionally, Tier II learners show greater consistency in completing modules and attending live sessions, indicating a high level of commitment and discipline.
The data also reveals a promising trend in gender participation, with a 55:45 male-to-female ratio among finance certification aspirants from Tier II and Tier III regions. This signals a growing inclusivity in the finance talent pool across the country.
Commenting on the findings, Pratham Barot, Co-founder & CEO of Zell Education, said, “India’s finance talent is no longer just being nurtured in metro cities. We’re seeing incredible drive from learners in Tier II regions; they are hungry for global exposure, and they’re closing the gap fast. What’s needed now is a focused effort to equip them not just with technical proficiency, but with confidence, communication skills, and industry context to thrive anywhere in the world.”
As the finance industry continues to globalize, these findings underline the urgent need to rethink skilling strategies and broaden access to quality finance education beyond urban centers. The future of India’s finance workforce may well be shaped in the classrooms and living rooms of its Tier II cities.
About Zell Education
Founded in 2015 by enterprising professionals Pratham Barot and Anant Bengani, Zell Education bridges the gap between academic excellence and practical skill development. As a cutting-edge learning platform, Zell offers comprehensive training to aspiring finance and accounting students. Zell Education is a leading institute focused on preparing students with the necessary knowledge and skills to excel in finance and accounting in today’s competitive world.
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