SRL Diagnostics launched digital video campaign #DoctorKnowsBest. The newly released campaign features the celebrated fitness icon Shilpa Shetty Kundra.
Ideally a diagnostics lab must be chosen based on Doctor’s recommendation. However, many a times, a consumer decides to visit a diagnostics lab based on the proximity, ambience and discounts offered. SRL believes that Doctor knows best and one should consult a Doctor before choosing a diagnostics lab for getting a test done.
In the series of videos, protagonists are seen discussing about how to choose a diagnostic lab. On hearing suggestions ranging from randomly choosing any lab to selecting a five star hotel like ambience lab, Shilpa Shetty is seen joining the conversations and suggesting that the lab should be chosen based on a Doctor’s recommendation as the doctor knows best.
Important Announcement – EasyShiksha has now started Online Internship Program “Ab India Sikhega Ghar Se”
Top Courses in Virtual Reality
More Courses With Certification
Vikram Ahluwalia, Director – Marketing, SRL Diagnostics said, “We, at SRL Diagnostics, have always been the forerunners in educating customers to lead a healthy lifestyle. We have always believed that Doctor knows best. Research supports our point of view that a diagnostics lab should be chosen based on doctor’s recommendation. However, many a times, a consumer decides to visit a diagnostics lab based on the proximity, ambience and discounts offered. We want to emphasize that when it comes to choosing a lab, Doctor knows best.”
Taking the digital first route, the campaign is released on Youtube, Instagram and Facebook. The choice of digital as a medium was undertaken keeping in mind the high engagement rate which leads to more trials compared to the traditional media. The films have received lot of positive response from the audience and have garnered Millions of views on Youtube within a week. Shilpa Shetty Kundra, who personally abides by this philosophy, shared the video on her Instagram and Facebook handles which garnered half a Million views in social media just within 24 hours.
Here is the key information about the campaign:
Campaign name: #DoctorKnowsBest
Company name: SRL Diagnostics
Key company officials: Vikram Ahluwalia (Director-Marketing), Mayank Mathur (Head – Consumer, Brand & Digital Marketing), Anjali Singh (Brand Manager), Mohit Jailkhani (Brand Manager), Arzoo Mann (Digital Marketing Manager)
Top Courses in Software Engineering
More Courses With Certification
Advertising Agency name: MullenLowe Lintas
Key agency officials: Naveen Gaur, Anurag Prasad, Janmenjoy Mohanty, Mohit Arora, Anup Bhaskar, Madhumita Chandrasekaran, Sharika Bharat, Arpan Bhattacharya, Vishakha Sharma
Production house name: Chaikhari Films (Director: Amit Pandirkar, Producer: Sachin Pandirkar)
Brand Ambassador: Shilpa Shetty Kundra
Edits: 25 seconds (full film), 15 seconds (skippable & non skippables), 6 seconds (bumper ads)
Platform: YouTube, Instagram, Facebook
Film Link:
Top Courses in Networking
More Courses With Certification
Empower your team. Lead the industry
Get a subscription to a library of online courses and digital learning tools for your organization with EasyShiksha
Request NowQ. Are EasyShiksha's internships truly free?
Yes, all internships offered by EasyShiksha are completely free of charge.
Q. How can I apply for an internship with EasyShiksha?
You can apply by visiting our website, browsing available internships, and following the application instructions provided.
Q. What types of internships are available through EasyShiksha?
EasyShiksha offers a wide range of internships across technology, business, marketing, healthcare, and more. Opportunities are continuously updated.
Q. Will I receive a certificate upon completing an internship?
Yes, upon successful completion, you will receive a certificate recognizing your participation and achievements.
Q. Are EasyShiksha's internship certificates recognized by universities and employers?
Yes, the certificates are recognized by universities, colleges, and employers worldwide.
Q. Is the download of certificates free or paid?
Access to internships and courses is free, but there is a small fee to download certificates, covering administrative costs.
Q. When can I start the course?
You can choose any course and start immediately without delay.
Q. What are the course and session timings?
These are fully online courses. You can learn at any time and pace. We recommend following a routine, but it depends on your schedule.
Q. What will happen when my course is over?
After completion, you will have lifetime access to the course for future reference.
Q. Can I download the notes and study material?
Yes, you can access and download course materials and have lifetime access for future reference.
Q. What software/tools would be needed for the course?
All necessary software/tools will be shared during the training as needed.
Q. I’m unable to make a payment. What should I do?
Try using a different card or account. If the problem persists, email us at info@easyshiksha.com.
Q. Do I get the certificate in hard copy?
No, only a soft copy is provided, which can be downloaded and printed if required.
Q. The payment got deducted but shows “failed”. What to do?
Technical errors may cause this. The deducted amount will be returned to your account in 7-10 working days.
Q. Payment was successful but dashboard shows ‘Buy Now’?
Sometimes payment reflection is delayed. If it takes longer than 30 minutes, email info@easyshiksha.com with the payment screenshot.
Q. What is the refund policy?
If you face technical issues, you can request a refund. No refunds are issued once the certificate has been generated.
Q. Can I enroll in a single course?
Yes, select the course of interest, fill in the details, make payment, and start learning. You will also earn a certificate.
Q. My questions are not listed above. I need further help.
Contact us at info@easyshiksha.com for further assistance.
ALSO READ:co-working-firm-315work-avenue-extends-help-to-flood-victims-in-karnataka
Get Course: Zero-to-Hero-in-Financial-English
