Post the launch of their recent campaign – Ghar Le Aayein, Saregama took a step further to help the elderly find companionship and withstand these challenging times through the power of music and pledged to donate Saregama Carvaan to old-age homes.
After the launch of its recent Ghar Le Aayein campaign, Saregama takes a step further to help the elderly find companionship and withstand challenging times through the power of music and pledges to donate Saregama Carvaan to old-age homes on the occasion of Father’s Day.
Isolation is a reality that comes with old age and at a time like this, the emotional the well-being of senior citizens warrants urgent attention. Understanding how helpful a musical device like Carvaan can be for the non-tech savvy elderly generation to sail through the current precarious situation, Saregama announced a program through which they invited people from across the country to send in their request and details of old age homes where their loved ones reside and the company will ensure that a Carvaan is delivered there.
Commenting on this gesture, Mr. Vikram Mehra, Managing Director, Saregama India, said, “These are tough times and it’s important to be empathetic and sensitive to the emotional needs as much as health needs of the elderly in the society. We have pledged to donate Carvaan to the old age homes, hoping it will help them cope with their loneliness and boredom through the therapeutic power of music.”
Let’s all embrace the chance of giving back to the society by simply notifying Saregama of the old age homes, and they will ensure the elderly get a companion they can lean on!
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Isolation is a reality that comes with old age and at a time like this, the emotional well-being of senior citizens warrants urgent attention. Understanding how helpful a musical device like Carvaan can be for the non-tech savvy elderly generation to sail through the current precarious situation, Saregama announced a program through which they invited people from across the country to send in their
