This campaign uniquely emphasises the importance of mental well-being, urging individuals to cultivate self-love and mindfulness as essential tools enriching life experience
Bengaluru, October 11, 2024: On the occasion of World Mental Health Day, Lighthouse Learning, India’s leading Early Childhood and K-12 Education Group, launched its new campaign titled “Fill Your Cup“, as part of their commitment to mental well-being and holistic development. Through this campaign, Lighthouse Learning calls for a moment of pause, urging individuals to prioritise their own emotional and mental well-being in order to make a lasting positive impact on those around them.
Lighthouse Learning firmly believes that mental well-being is crucial for fostering a positive teaching and learning environment for both students and educators. The brand adopts a comprehensive approach to support mental health through various well-being initiatives. According to the Economic Survey 2023-24, the mental health of children and adolescents is fundamental to their holistic development. By equipping both students and educators with essential knowledge, Lighthouse Learning cultivates a culture of awareness and acceptance surrounding mental health issues.
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Speaking on the launch of the campaign, Sachu Ramalingam, Lead of Centre of Well-Being, Lighthouse Learning, said, “At Lighthouse Learning, we recognise that mental well-being is fundamental to creating a nurturing and productive environment. The ‘Fill Your Cup’ campaign underscores the importance of self-care, reminding individuals that prioritising their mental health enables them to contribute more effectively to the lives of others. As part of our ongoing efforts, we are committed to addressing mental health challenges early on to support the holistic development of children. This World Mental Health Day, we encourage everyone to embrace self-love as a foundational element of success, ensuring that both educators and students are empowered to achieve their full potential.”
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As part of the campaign, Lighthouse Learning will launch a fun Instagram filter called the ‘Self-Love Game,’ allowing users to add positive words to their virtual cup and receive a self-love score at the end. Additionally, the brand will also roll out a 21-Day Self-Care guide on the platform, offering simple yet effective cues for practicing self-love and mindfulness, ranging from gratitude exercises to moments of reflection. Through these engaging initiatives, Lighthouse Learning aims to inspire individuals to embrace self-care and foster a culture of mental wellness among individuals.
Link to the campaign video:-
About Lighthouse Learning:
Lighthouse Learning Group, formerly known as EuroKids International, is India’s leading Early Childhood & K-12 Education group, backed by global investment firm KKR. Driven by its purpose to unlock human potential by igniting the love for learning through its institutions, which includes leading brands like EuroKids Preschool, Kangaroo Kids Preschool, EuroSchool, Billabong High International, Centre Point Group of Schools, Heritage International Xperiential School, Heritage Xperiential Learning School and Finland International School Maldives. Nurturing over 175,000 students every day, Lighthouse Learning emphasizes a ‘Child First’ philosophy, innovative pedagogy, and child safety. With 1,700 Preschools and 57 K-12 Schools, it empowers 1,500 women entrepreneurs and employs a dedicated workforce of over 22,000 people.
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