National, November XX, 2024: Drawing from 33 years of military service, ex-Brigadier Rajiv Williams YSM has launched “Valor and Values: Aligning Military Experiences to CSR,” published by Pentagon Press. The book was launched on 14th November 2024 and examines how military social duties have evolved beyond traditional ‘aid to civil authorities’, creating new pathways for collaboration between Army Social Responsibility (ASR) and Corporate Social Responsibility (CSR).
Through real-world examples and personal experiences in the army across various conflict zones and peace-time locations, the book masterfully juxtaposes the principles of ASR with the evolving landscape of CSR. It illustrates how military values and operational approaches can enhance corporate social initiatives. Williams shares insights from the 1971 India-Pakistan war and his role in ‘Operation Sadbhavana in Ladakh’, one of the world’s coldest inhabited regions.
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“As a young officer during the 1971 India-Pakistan war, I realized that the military’s role extends beyond just protecting the sovereignty of the country. We had a responsibility to care for and protect the civilians left behind by the retreating Pakistani forces,” said Ex-Brigadier Rajiv Williams. “This realization, along with my experiences of Operation Sadbhavana in the Ladakh region, inspired me to explore the deeper connections between military service and corporate social responsibility.”
After serving as Group Head CSR at Jindal Stainless Limited for 17 years and now as a Member of the Advisory Board at NIIT Foundation, Williams brings practical insights from both worlds. His role involves implementing sustainable business practices that mirror the disciplined, systematic approach he learned during his military career.
Industry leaders have endorsed the book’s practical approach. Mr. Narayana Murthy, Founder of Infosys Limited, commends its fresh perspective on social responsibility, while Lt. Gen. Satish Dua, Former Chief of Integrated Defense Staff, praises its unique insights into military-corporate interactions.
“Valor and Values” speaks to military personnel, corporate leaders, and policymakers interested in strengthening connections between military expertise and corporate social initiatives. Readers can find the book at Pentagon Press and major online bookstores.
“Valour and Values: Aligning Military Experiences to CSR” is available on Amazon 
About the Author
Ex-Brigadier Rajiv Williams YSM’s 33-year military career included challenging postings in India’s most strategic terrains – Dras, Kargil, and the Siachen Glacier. After retirement in 2005, he joined Jindal Stainless Limited as Group Head CSR, where he spent 17 years transforming corporate social initiatives by combining military discipline with sustainable development practices.
His contributions have earned him the Asia Pacific Leadership Award, recognition among India’s Top 25 CSR Leaders, and the Mahatma CSR Award. A respected voice in military and corporate circles, Williams has shared insights at the United Nations offices in New York and Geneva, and forums across Africa, Europe, China, and South East Asia.
About the Publisher
Founded in 1984 as a pioneering venture in export printing, Pentagon Press began as India’s first printing press to serve international publishers. This laid the foundation for its evolution into a distinguished publishing house focused on unique and impactful titles.
Over the years, Pentagon Press has carved a distinct niche in the competitive publishing industry by offering a curated selection of works that resonate with academia, policymakers, civil society, and international stakeholders. With a solid commitment to developing meaningful discourse, the press has become a trusted partner for leading think tanks in India and globally recognized organizations. Pentagon Press has achieved the rare distinction of exporting its publications to SAARC and ASEAN nations, reinforcing its reputation as a global player in the Indian publishing landscape.
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