Delhi, 15th May 2025: Usha International, amongst India’s leading consumer durables company, has collaborated with Pearl Academy, India’s leading education institution established in 1993, to create vibrant and engaging experientials at PORTFOLIO 25, the institute’s much-anticipated graduation showcases at four of its campuses – Jaipur, Delhi, Bengaluru, and Mumbai campus. Reiterating its commitment to supporting creativity and self-expression, the whimsical Barbie Sewing Studio and the dynamic Live Sewing demonstrations experiential zones set up at the venue will be open to all.
The day at the Pearl Academy in Delhi showcased an impressive display of creative fashion talent besides ADI@Portfolio ’25 – DSGN-ED which brought together industry leaders and creative thinkers for thought-provoking discussions around the evolving intersections of design and education. The event culminated in a graduate fashion show celebrating each student’s unique design voice. Every collection told a distinct story of inspiration, innovation, and disruption—revealing the technical skill and conceptual thinking behind their creations. More than a showcase, this presentation highlighted their evolution into industry-ready designers, embodying Pearl Academy’s commitment to nurturing tomorrow’s creative leaders.
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Usha’s Barbie Sewing Studio was a showstopper in the Grab & Go zone. The pastel-hued installation featured three Usha Barbie sewing machines surrounded by miniature mannequins dressed in bespoke Barbie couture with delicate floral accents, reflecting the growing cultural shift towards fashion as a form of storytelling, self-expression, and sustainable style, especially among Gen Z. Equally popular were the live sewing demonstration counters, where students and fashion enthusiasts had the opportunity to create mini DIY projects on the Usha sewing machines.
Talking about the collaboration, Maurizio Grioli, Dean, Fashion and Interiors, Pearl Academy said, “This collaboration with Usha International marks the beginning of what we envision as a meaningful, ongoing dialogue between education and industry. At Pearl Academy, we see such partnerships not as singular events, but as the first stitch in a larger tapestry of opportunities that will continue to nurture India’s next generation of design leaders. Together, we are creating platforms where creativity meets craftsmanship, and where classroom learning transforms into real-world impact.”
Seema Mahajan, President, Studio of Fashion & Craft, Usha International, added: “The partnership between Pearl Academy and Usha International is truly one of its kind. Initiatives such as these play a huge role in growing fashion industry by empowering youngsters who are interested in fashion and the broader creative industry. Sewing is at the heart of Usha’s business and this collaboration is an extension of our vision for supporting learning, creativity, and entrepreneurship. I wish all the budding designers showcasing their talent the very best.”
With slow and personalised fashion increasingly finding more favour, sewing has undergone a modern renaissance and is now a badge of creative confidence and a way to express individuality and embrace sustainable living. Its engaging presence at PORTFOLIO 25, was Usha’s way of supporting young creators to stitch their own stories and embrace the craft with imagination and purpose.
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