ASDC & SpeakIn inaugurate the first session of Digital Master Class


ASDC Dr. Manish Kumar, MD & CEO, National Skill Development Council inaugurate the program

New Delhi, July 20, 2020: The Automotive Skills Development Council (ASDC) today launched the first session of digital sales master class with SpeakIn. The program started with the Virtual Lighting of the Lamp by Dr. Manish Kumar, Managing Director & Chief Executive Officer, NSDC, Nikunj Sanghi, Chairman, ASDC and Arindam Lahiri CEO, ASDC. This program will enable a deep training for auto dealers to upgrade their skills in the fast-paced digital world that are going to signify how the future is going to be.

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Dr. Manish Kumar, MD & CEO, NSDC, while inaugurating the program said “We are in the early stages of industry 2.0, and therefore the rate of change will be extremely high at this stage for at least for the next 25-30 years and there will be rapid changes. So, therefore, if you look at the industry, they will keep asking you to upgrade your skills on a continuous basis because they don’t want somebody who has studied something in the 1990s to be leading their organization or them are leading their self-reported 2020s, they need somebody who understands how this world is changing, and are able to cope with that particular world”.

ASDC Chairman Nikunj Sanghi said “Since consumers have started driving the marketing process, it’s up to businesses including yours to react appropriately. Consumers are actively looking for what they want, when they want it, by going online and doing a search. It’s a big shift for an industry that has been entirely product-centric, and still is, for as long as cars have been around. We’re moving to a situation where the product, is not the center of everything.

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Amit Dhawan, Digital business head at Sociowash Digital Academy start the first session of Digital Sales Master Class for Automotive Dealership. The first session of the training cover the basics of Digital Marketing and the current trends.

While throwing light on the course Dr. Manish Kumar said “Learning and lifelong learning is going to be the future of the trained people, and therefore in that direction, what ASDC is doing is exactly how the world is changing. So, therefore, my interest is very deep in this kind of training, because you people are going to signify how the future is going to be”.

ASDC has pioneered in up-skilling and re-skilling of manpower across the automotive value chain. However, this Digital Marketing master class for auto dealers is to give proper knowledge about all the digital tools they can use not only to capture sales or sales more products (although that’s a major incentive). It’s also about giving people reasons to buy from you or recommend your dealership to their friends and associates”.

Mr. Arindam Lahiri, CEO, ASDC shared his Vote of Thanks to the chief guest and wished the participants best wishes for taking up the Digital Sales Maser Class, at the inauguration ceremony today.

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About ASDC:

ASDC, is the first sector Skill Council of India, promoted by the Automobile industry, through Society of Indian Automobile Manufacturers (SIAM), Automotive Component Manufacturers Association (ACMA) and Federation of Automobile Dealers Association (FADA) along with the Government of India represented by Department of Heavy Industry, Ministry of Skill Development and Entrepreneurship, Ministry of Road Transport & Highways and National Skill Development Corporation (NSDC). ASDC envisions making India self –sufficient in availability of skilled personnel for sustaining growth & increasing competitiveness of the automobile industry. ASDC has over 240 training partners, 800 certified assessors, 14 expert groups with 295 industry experts and over 2000 training centres.

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