New Delhi, 22nd August, 2019: Disha Patani has extended her association with TCNS Clothing Co. Limited, the leading women’s branded apparel company in India, as the brand ambassador for its brand Aurelia. Disha will be associated with Aurelia for yet another year and would be featuring in the upcoming collections.
Aurelia, by TCNS, is a contemporary ethnic wear brand targeted at women looking for great design, fit and quality for their casual and work wear. The brand is synonymous with ethnic designs that effortlessly fit into a classic modern woman’s wardrobe. It caters to the modern Indian woman who seeks a branded ethnic experience with an expansive range of styles, colours, fabrics, silhouettes, prints, patterns and embroidery.
Talking about the extended association with Disha, Mr. Anant Daga, Managing Director at TCNS said, “Extending our association with Disha is a strategic move, inspired by the popularity garnered last year. With contemporary ethnic wear becoming the go-to style for most youth, who better than Disha, a youth icon in India, could represent the brand. We look forward to another successful year with her and continue bringing to consumers, only the best, through Aurelia and Disha.”
Last year, Aurelia witnessed tremendous growth and recognition in the retail market via successful campaigns featuring Disha. Being a perfect blend of modernity and Indian-ness, Disha brings in a great connect with the brand Aurelia.
Commenting on being re-appointed as the brand ambassador for Aurelia, Disha Patani said,
“It has been truly wonderful being the face of Aurelia; I am grateful for all the love and affection that has come my way and I look forward to our continued association. As the brand offers a wide range of well-crafted kurtas & ethnic dresses for countless occasions, it is my ideal fit for all ethnic wear requirements.”
Disha will be soon seen in a TV commercial for Aurelia adorning the MF’19 collection, which embodies heritage as well as modernity for everyday wear. It also offers beautiful options for the festive season and has a lot of celeb wear pieces, which will ensure you visit the nearest Aurelia store.
Aurelia is a contemporary ethnic wear brand targeted at women looking for great design, fit and quality for their casual and work wear requirements. As of June 30, 2019, Aurelia had 220 exclusive brand outlets located across India.
Please visit https://www.shopforaurelia.com/ for more information.
About TCNS Clothing Co. Limited
TCNS is India’s leading women’s branded Apparel Company. The company designs, manufactures, markets and retails a wide portfolio of women’s branded apparel across multiple brands. Its product portfolio includes top-wear, bottom-wear, drapes, combination-sets and accessories that cater to a wide variety of the wardrobe requirements of the Indian woman, including every-day wear, casual wear, work wear and occasion wear.
It sells its products across India and through multiple distribution channels. As of June 30, 2019, it sold its products through 552 exclusive brand outlets, 1,661 large format store doors and 1,454 multi-brand outlets, located in 29 states and two union territories in India. It also sells its products through exclusive brand outlets in Nepal, Mauritius and Sri Lanka. In addition, it sells its products through its own website and online retailers.