Disha Patani in Aurelia’s newly launched festive collection
New Delhi, September 13, 2019: Aurelia announces the launch of its brand new TVC, starring Disha Patani. This launch marks Aurelia’s first TV advertising, in the past ten years. Conceptualized by Grey Worldwide, the television commercial embraces the different flavours of the festive season. Targeting women looking for great design, fit and quality this festive season, the TVC showcases how Aurelia’s newly launched collection is designed to transform every woman into the celeb of every celebration.
The campaign developed by Grey India showcases Disha in multiple avatars, which are fun and relatable. These avatars represent various aspects of celebrations such as making check lists, decorating the house, gifting, dancing etc. The TVC depicts the belief that the newly launched collection by Aurelia i.e. ‘Celebwear starring Disha’ offers a unique array of colours and designs and no matter which outfit one opts, the spotlight will always be theirs.
Talking about the TVC, Aarti Ahuja, Head-Marketing & Communications, TCNS Clothing Co. Ltd.said, “We are extremely thrilled and excited with the launch of our first ever TVC where Disha is showcasing multiple festive avatars. It marks the dawn of another era after signing Disha Patani as the brand ambassador last year. Looking forward to this association, we are happy to announce Aurelia’s new festive collection that will make you the Celeb of every celebration.”
Highlighting the creative thought process behind the TVC, Grey Worldwide said, “The complete 360-degree marketing campaign, including print, outdoor, digital and in-store visual merchandising is being carried out to launch Aurelia’s debut on TV. It is truly one of the most special works the brand has done this year and should be proud of.”
Aurelia recently launched its Festive Collection 2019 offering a complete wardrobe solution for every woman. The collection features casual wear, office wear, dresses and festive sets.
Aurelia is a contemporary ethnic wear brand targeted at women looking for great design, fit and quality for their casual and work wear requirements. As of June 30, 2019, Aurelia had 220 exclusive brand outlets located across India.
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TCNS is India’s leading women’s branded Apparel Company. The company designs, manufactures, markets and retails a wide portfolio of women’s branded apparel across multiple brands. Its product portfolio includes top-wear, bottom-wear, drapes, combination-sets and accessories that cater to a wide variety of the wardrobe requirements of the Indian woman, including every-day wear, casual wear, work wear and occasion wear.
It sells its products across India and through multiple distribution channels. As of June 30, 2019, it sold its products through 552 exclusive brand outlets, 1,661 large format store doors and 1,454 multi-brand outlets, located in 29 states and two union territories in India. It also sells its products through exclusive brand outlets in Nepal, Mauritius and Sri Lanka. In addition, it sells its products through its own website and online retailers.
