490 sq. ft. store is located in Biratnagar Nepal, May 27, 2019: The contemporary ethnic wear brand ‘Aurelia’ by TCNS Clothing recently opened its new store in Biratnagar, a city close to Nepal. Invigorated by the acceptance and success of the brand, Aurelia unveils is expanding its geographic presence to cater to the demands of loyal customer base. Spread over 490 square feet, the new store is strategically located at central mall (a premium shopping destination in Biratnagar).  Last year, the brand signed bollywood diva Disha Patani as their ambassador, who is a popular youth icon. With this inspiration the brand recently launched its latest spring summer collection ‘That Disha Look’, which captures the essence of Disha Patani’s wardrobe. The collection offers dreamy flowy dresses with traditional motifs, easy-to-carry but elegant work wear and gorgeous festive ensembles which are perfectly displayed in a centre ramp on the mannequins inside the store. Apart from its latest collection, the store offers classic and contemporary designs in Kurta, Kurti, tops, fashion bottoms, drapes and ensembles with a variety of styles, colours, fabrics, silhouettes, prints, patterns and embroidery to choose from.

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The store adopts a multiple medium of communication in terms of having an interesting window display, reinforcing brand authenticity with the creation of highlight areas and focal points displaying the key styles at the centre, with an ease of customer movement across the store. The store has separate sections for casual, office and festive wear to give customers an amazing in-store experience as per their requirements. The brand has always stood apart to deliver the refined yet trendy traditional designs with the contemporary touch of modernism. The collection on display is a reflection of attempts to combine the feminine sensibilities of sophistication with the touch of ethnic Indian craftsmanship.