Automotive Skills Development Council (ASDC) to inaugurate Digital Master Class for the Automotive Industry

July 21, 2020

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New Delhi, 17^th July 2020: With the significant change in consumer behaviour and marketing approach owing to the pandemic, Automotive Skills Development Council (ASDC), in association with SpeakIn, announced a master class on digital sales & marketing for the dealers of the automotive industry.

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The master class is specifically designed to build and upgrade one’s skill in the fast-paced digital world. Dr. Manish Kumar, Managing Director & Chief Executive Officer, National Skill Development Corporation will be inaugurating the first session of the digital sales master class on July 20th, 2020. The session will be conducted by experts from the digital learning domain to bring online learning to dealer owners as well as their employees.

Key Highlights of the session are as follows:

Learn to generate sales through digital marketing activities
Learn how to create your own website, your brand image, social media creative, Interactive content and lot more
Engage with your customer through social media platforms
Understand how to handle complaints and customer interaction
Learn how to get your Google ranking on the top through SEO and SEM
Learn how to do paid social media marketing
Learn new age marketing techniques

Sharing details about the master class, Nikunj Sanghi, Chairman, ASDC, said, “COVID has changed the entire game, our relationships today has become digital. The art of selling is experiencing massive disruption and some of these changes will outlive the pandemic. To maintain market continuity, the dealerships have to become as active as OEMs on digital platforms. The back offices need to equally efficiently use digital tools to engage with the customers.”

The program aims to build digital competence within the dealership which can add and aid the existing brick and mortar on ground sale.

Deepshika Kumar, Managing Partner, SpeakIn, said, “The aim is to hear insights of the experts on the impending digital transformation journey of the Automotive retail business and the advantages, opportunities and possible challenges the sector can foresee. By the end of this course, attendees will be equipped with basic knowledge about how can they use digital platforms to grow their business, drive traffic, engage with their customers and acquire the skills necessary to be an effective dealer at automobile dealerships.

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Important Announcement – EasyShiksha has now started Online Internship Program “Ab India Sikhega Ghar Se” during this lockdown.

ASDC has pioneered in up-skilling and re-skilling of manpower across the automotive value chain. On completion of this program, candidates will get a Program Participation Certificate from ASDC and SpeakIn. The first batch of the program is heavily subsidised by ASDC and is available at Rs. 499/- (GST extra) only for a 18-hour program by Industry Experts.

Interested participants can register at https://www.speakin.co/webinar-details/digital-marketing-master-class.html

About ASDC:

ASDC, is the first sector Skill Council of India, promoted by the Automobile industry, through Society of Indian Automobile Manufacturers (SIAM), Automotive Component Manufacturers Association (ACMA) and Federation of Automobile Dealers Association (FADA) along with the Government of India represented by Department of Heavy Industry, Ministry of Skill Development and Entrepreneurship, Ministry of Road Transport & Highways and National Skill Development Corporation (NSDC). ASDC envisions making India self –sufficient in availability of skilled personnel for sustaining growth & increasing competitiveness of the automobile industry. ASDC has over 240 training partners, 800 certified assessors, 14 expert groups with 295 industry experts and over 2000 training centres.

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