~Won under the category of ‘Best Investigative Film’ of the year, Culture Machine becomes the first digital media company to be honored with this award~
National, August 2019: The announcement of the most prestigious 66th National Film Awards, took place at Rashtriya Bhavan New Delhi recently honoring the best films of 2018. Culture Machine’ a digital media company which runs some of India’s largest digital brands won the ‘Best Investigative Film’ award for its movie Amoli.
Starring the renowned stalwarts of the film industry – Vidya Balan, Rajkumar Rao, Kamal Hassan, Nani, and Jisshu Sengupta as the narrators, Amoli’ is a definitive documentary on the repulsive commercial sexual exploitation of children, a deep-seated and well-organized criminal industry.
Released in seven languages, the documentary is narrated in 4 chapters – Mol (Price), Maya (Illusion), Manthan (Internal conflict), Mukti (Liberation). Each chapter takes the audience on a journey that delves deep into the grimdark world of child sexual exploitation.
Speaking on the remarkable achievement at the 66th National Film Awards, Sameer Pitalwalla– Founder and CEO, Culture Machine said, “It is a proud moment for the company to have been honoured with such an esteemed award. Through Amoli, we tried to create an awareness among people on the scale and human cost of the sexual manipulation of children in India. We are glad to see the appreciation being showered on the documentary.”
The gorgeous and talented Vidya Balan, who narrated the English version of the movie said, “The film Amoli has a strong storyline and I am glad to have been associated with this documentary. It revolves around the heart wrenching story that exposes the ugly business of commercial sexual exploitation of children. I have narrated the English version of the movie. It gives me immense happiness to see it receive the prestigious 66th National Award, and this is definitely a proud moment for the entire team.”
Acclaimed documentary filmmakers Jasmine Kaur Roy and Avinash Roy who directed the movie, quipped on the spectacular win, “The award not only recognizes the hard work put in by the team but also celebrates the indomitable spirit of those who are fighting a constant battle to put an end to child sex trafficking. We hope that this National Award would further help to highlight these voices and bring a stronger law against this horrific crime.”
About Culture Machine:
Culture Machine is a Digital Media company that uses technology and storytelling to build great digital brands that people love. By combining cutting edge technology with great content, it currently runs some of India’s largest digital media brands and also licenses its core technologies to advertisers, media companies and agency partner’s world-wide.
Today, Culture Machine’snetwork includes several established digital media brands like Being Indian, Blush, Put Chutney, Viva and Awesome Sauce to name a few.