New Delhi, 26 December 2024: DigiHaat, an initiative of Nirmit Bharat – a fully owned subsidiary of the Open Network for Digital Commerce, has officially launched its Pre-Beta app on Google Play and the App Store with limited users. The app provides access to over 2.5 crore SKUs across eight diverse categories: Grocery, Food Delivery, Fashion, Electronics & Appliances, Home Décor, Beauty, Health & Wellness, offering a wide range of products for every need. Through The Amazing India property on the app, DigiHaat is connecting the nation’s artisanal legacy by offering a curated collection of handcrafted products, showcasing the skill and craftsmanship of Indian artisans and highlighting the cultural diversity of the country.
Available PAN India, the app connects customers to the richness of India’s diverse marketplaces, bringing together 7.7 lakh sellers and service providers.
DigiHaat undertook two initiatives during the development of the app to make the app interface simpler for online shopping and less overwhelming for first-time users. Insights from DigiHaat’s national hackathon are being incorporated into user-friendly features that address trust and usability concerns. Additionally, a nationwide Logo Design competition by DigiHaatand MyGov drew 400+ entries from 700+ participants, PAN India, with high engagement across all social media platforms. This initiative, combined with insights from its national hackathon, reflects DigiHaat’s commitment to integrating creativity and user-centric solutions from the country’s brightest minds.
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As the DigiHaat App goes live, Spokesperson, said, “DigiHaat initiative is all about fostering a digital ecosystem that understands and caters to the needs of every Indian. By incorporating the hackathon learnings and MyGov initiative, we’re bringing the creative energy of India’s brightest minds into our platform. Our hackathon learnings have ensured that the app is intuitive and secure, making digital shopping accessible to first-time users and seasoned shoppers alike”.
About DigiHaat:
DigiHaat, an initiative of the Nirmit Bharat is an e-commerce app on the ONDC Network, fostering a fair and inclusive digital marketplace in India. It empowers small sellers, artisans, and underserved communities by ensuring transparent listings, fair pricing, and strong data privacy. Covering categories like Grocery, Food Delivery, Fashion, Electronics, Home Décor, and more, DigiHaat offers a simple, secure experience for all users. Designed for scalability and neutrality, it adapts to evolving trends, providing an equitable, cost-efficient platform for buyers and sellers.
About Nirmit Bharat
Nirmit Bharat is a wholly-owned subsidiary of the ONDC Network, launched to drive greater inclusivity in digital commerce. As part of ONDC’s strategy refresh, Nirmit Bharat introduces DigiHaat, its flagship buyer application, to expand ONDC’s reach and enhance the shopping experience. Focused on empowering small businesses, Nirmit Bharat aims to create more opportunities for underserved communities, fostering growth and equitable participation in India’s digital economy.
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