Ecole Intuit Lab and The Minimalist Offer An Entrepreneurship Programme For Creative Professionals

The programme will cover deep insights into understanding the creative process in entrepreneurship and its best practices

Entrepreneurship Programme

Mumbai, 9 January, 2020: Ecole Intuit Lab, a renowned French educational institute of graphic design, strategy, digital creation and visual communication has partnered with The Minimalist, a creative solutions group based in Mumbai for spearheading a one-of-its-kind entrepreneurship programme for those with a creative bent of mind in the field of fashion, architecture, lifestyle, hospitality, design, music, art and culture, fine arts and much more, because world is their oyster.

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This 9-month programme commencing in March 2020 is especially aimed at creative professionals, start-ups, and current aspiring entrepreneurs to aid them in gaining valuable insights into ideal entrepreneurship business practices. They will explore an entrepreneurial attitude, embracing risk in a way that allows them to be flexible and learn from rapidly changing situations. They will develop and test proposals, challenging themselves intellectually, practically, and creatively, showcasing their work and identifying potential partnerships with business organisations.

Moreover, it will focus on honing the skills of these participants via workshops, interactions with creative entrepreneurs and sessions conducted by mentors of Ecole Intuit Lab and The Minimalist. The programme will be conducted on weekends at the institute’s Mumbai campus. Mentors include renowned names from the industry like Mr. Debashis Sarkar, Founder of Proliferator Advisory & Consulting and Harsh Kumar, Angel Investor and Investment banker.

Besides a unique start-up zone, participants will also receive constructive feedback and a clear road map of how creative and businesses processes are to be carried out. By the end of the programme participants shall have a blueprint for their ideas and strategies to build a successful venture. On completion of the programme, a certificate from Ecole Intuit Lab and The Minimalist will be awarded to participants, who would have become well-versed with the knowledge and experience of key issues around creative innovation, entrepreneurship and their practical application.

Commenting on the entrepreneurship programme, Chirag Gander, Co-founder, The Minimalist said, “This is an exciting initiative for us to be taken in collaboration with Ecole Intuit Lab, which is one of the leading global design schools names. As entrepreneurship across the globe is changing swiftly, with the increasing dominance of technological disruptions, innovation is key, which we intend to drive through this programme. Sahil and I aim to create global creative entrepreneurs like Brian Chesky, the co-founder of Airbnb, Garrett Camp, the co-founder of Uber, Sabyasachi and Chef Pooja Dhingra who turned their creative side into a fruitful business. Creative people who aspire to start their business as well as creative start-ups and existing entrepreneurs will greatly benefit from this immersive programme, and will become world-ready with their creative entrepreneurial knowledge and experiences.”

Mr. Clément Derock, Co- founder, Ecole Intuit.lab added, “It is a part of our school’s core DNA to help students convert their talents into flourishing careers. Our UG and PG programmes nurture that professional mindset and therefore starting the entrepreneurship programme was an obvious choice to hand hold young entrepreneurs to take the next step. This programme will help aspiring entrepreneurs to have a new-age creative approach to overcome the challenges of this dynamic world. We are thus pleased to associate with The Minimalist for this highly versatile and knowledge-enriching programme. The cross-disciplinary approach and robust methodologies will not only support start-ups and aspiring entrepreneurs to upgrade their skills but will also rewrite their creative thought processes, assisting them in achieving their business goals. Through this programme, we are certain of empowering them to become true innovators and creative visionaries.”

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Those interested in registering from the programme will be required to draft and send a 350-500 words letter of purpose as well as undergo a personal interview with the senior management from Ecole Intuit Lab and The Minimalist. Admissions open on 13th January, 2020.

About Intuit Lab

Intuit Lab is a French educational institute of design, strategy and digital creation co-founded in Paris 2001 by Clément Derock and Frederic Lalande. The vision of these  academicians and professionals is to build a global culture of creative intelligence, and not just a school. Intuit lab strives to produce highly skilled professionals attuned to the needs of the industry who are equipped to address the challenges set forth by the digital era. Spread over 4 campuses (Paris, Aix-en-Provence, Mumbai and Kolkata) with a network of 27 partner universities and 1000 business partnerships across North America, Latin America, Europe and Asia, Intuit Lab has a strong international presence. Ecole Intuit Lab has also been ranked as the 3rd best graphic design school in France by SMBG in 2019.

Till date, over 100 designers, professionals and artists from all over the world have conducted workshops on Intuit Lab’s campuses to contribute towards nurturing students’ creative outlook of the world. This exposure is accentuated by the numerous exchange programmes between campuses and partner universities.

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About The Minimalist

The Minimalist is a creative solutions group company that works with brands globally to create thought-provoking work. It has 3 core business areas: Branding and Communication, Experience Design & Digital Solutions.

Over 300 brands like Coca-Cola, Google, HDFC Bank, MTV, Cipla, ICICI Prudential, PayTM and HCL have partnered with The Minimalist to grow their business with the power of provocation.

The Minimalist has been featured in LinkedIn India’s Top 25 Startups List (2018) and the founders were also listed in the prestigious Forbes 30 Under 30 Asia list.

On social media, the brand is internationally renowned for its simplistic and provocative ideas and has garnered over 300,000 followers for its path-breaking approach to creativity.

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