Helo inspires users to share travel moments, garnering 200 million impressions right after launch
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New Delhi, 5 Nov, 2019: Helo , the leading social media platform, launched an original three-month long travel campaign Helo Travel across India. With a deep rooted commitment to India’s culture and communities, the on-going campaign encourages millions of users across 9 regional language communities to “Say Helo to India“. Helo Travel brings India’s rich socio-cultural heritage to its 50 million monthly active users!
Indians are keen on exploring India like never before and Helo Travel, a one-of-its-kind campaign is inspired by the current travel trends in the country. 90 percent travellers in India are Indians and are touted as the most digitally advanced, when it comes to using digital tools to gather information, plan and book holidays*.
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“The objective of this campaign is to increase accessibility to regional destination insights and narrow the digital divide, by bridging the information gap and enable the users to communicate in their mother tongue. Expanding on travel trends, while staying true to our commitment towards the cultural and traditional diversity of the nation, Helo launched this original travel campaign. We are confident that Helo Travel will further build on the user-connect and bring local communities closer to each other.” said Raj Mishra, Head of Creator Strategy and Growth, Helo.
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Travel topic is a popular theme among Helo communities. Since its launch in October 17 2019, Helo Travelregistered a record 200 million impressions, showcasing authentic travel moments, street food and experiences of the uniquely local and diversified cultures, on a single platter. Popular celebrities like Amruta Khanvilkar,Rohan Mehra, Sadhika Venugopal, Kinjal Dave, and Sanjjiana Galrani have taken the lead and all users can participate by tagging #HeloTravel, #HeloRajasthan, #HeloKarnataka, #HeloMaharashtra, #HeloUttarPradesh, #HeloKerala, #HeloGujarat or #HeloDelhi. The campaign is slated to last till January 16th 2020. Up to 1000 participants to win GoPro, along with the announcement of 10 Helo Travel ambassadors, who will be awarded luxury travel packages.
Helo brings everyone together, allowing people to connect with the wider community by creating and sharing content in their own native language. All regional speakers of Hindi, Tamil, Telugu, Marathi, Malayalam, Kannada, Gujarati, Punjabi and Bengali are welcome to participate.
*As per reports published by World Travel and Tourism Council & IBEF
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