From SP Jain to Shark Tank: Auli Lifestyle’s Inspiring Entrepreneurial Odyssey


Spokesperson: Ms Aishwarya Biswas, alumni (GMBA batch 2008) SP Jain School of Global Management.

In the realm of entrepreneurship, success is not merely measured by financial gains or market expansion; it’s a testament to perseverance, vision, and the courage to take risks. For me, Aishwarya Biswas, founder of Auli Lifestyle, the journey from humble beginnings to the grand stage of Shark Tank India has been nothing short of a remarkable odyssey. 

My entrepreneurial voyage began with a pivotal decision to pursue higher education at SP Jain Global School of Management. This decision, undoubtedly, laid the foundation for the trailblazing path I would embark on in the years to come. At SP Jain I pursued Product Marketing & Management as my specialization, I was immersed in a transformative learning environment that fostered innovation, critical thinking, and leadership skills. The distinctive aspects of the course I pursued not only equipped me with theoretical knowledge but also provided practical insights into the dynamic world of business and management.

One of the key insights gained from my time at SP Jain was the importance of adaptability and agility in the face of ever-evolving market landscapes. Armed with this knowledge, I ventured into the corporate realm, honing my skills and expertise at esteemed organizations like Reliance and Godrej. Over the course of a decade, I absorbed invaluable lessons, navigated challenges, and cultivated a deep understanding of consumer behaviour and market dynamics.

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However, my entrepreneurial spirit yearned for something more – a platform to bring my vision to life and make a meaningful impact in the beauty and wellness industry. Thus, Auli Lifestyle was born, with a mission to revolutionize skincare with a harmonious blend of Ayurvedic wisdom and modern science.

The journey of building Auli from the ground up was not without its hurdles. Yet, with unwavering determination and a relentless pursuit of excellence, we persevered. Our commitment to quality, authenticity, and customer satisfaction resonated with audiences, leading to exponential growth and widespread acclaim.

As Auli flourished, the opportunity to showcase our journey on Shark Tank India presented itself – a chance to pitch our vision to esteemed investors and industry titans. 

With confidence instilled by my experiences at SP Jain Global and fuelled by the unwavering support of my team, I delivered a compelling pitch that captured the hearts and minds of the Sharks, receiving a funding from Master Shark Namita Thapar. Securing funding for Auli was not just a validation of our business model but a testament to the power of passion, perseverance, and unwavering belief in one’s dreams.

As Auli celebrates its sixth-year anniversary, I am filled with gratitude for the journey that has brought us here. From our humble beginnings to expanding overseas and garnering a loyal customer base of over three lakh repeat patrons, the Auli story is a testament to the transformative power of entrepreneurship and the indomitable spirit of human ambition.

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Looking back, I am immensely grateful for the role that SP Jain Global played in shaping my entrepreneurial journey. The lessons learned, the friendships forged, and the experiences gained have been invaluable assets on this exhilarating ride. As we continue to chart new horizons and push the boundaries of innovation, I carry with me the lessons and values instilled by SP Jain Global – a beacon of inspiration and a testament to the limitless potential that lies within each of us.

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