In the modern age, almost everyone is aware of the term personality development and soft skills training. There are innumerable companies in India that promise to transform individuals into profound personalities. Still, the companies that are doing well in the market are limited and most of the start-ups fail even after a good start. The reason behind this is the poor execution of the concept.

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Here are few mantras to boost the growth of your personality development company:

Generate the need

Before pitching your programme, it is very important to generate the need of the programme in the city. People need to repeatedly be told terms like Spoken English, Professional etiquettes, communication skills etc. The city should be flooded with banners and posters that will generate the awareness and increase the need of the programme. Once, people get familiar with such topics, personality development workshops can be conducted to get early enrolments.

You can also invite few experts to deliver talks on alarming issues like gadget & internet addiction, importance of communication skills etc. A good public speaker will be able to generate interest and mould parents to join such courses.

Conduct City Level Contests

Free City Level contests work greatly in gathering a large number of students at one place. A two day free of cost aptitude test can be planned to generate interest among students. On the first day, the test can be conducted for students of different age groups in different time slots. The second day can be the prize distribution ceremony along with a 30 minute presentation of your personality development course. This will help pitching your programme in an effective way and will also help in getting admissions.

If parents register for the programme on the same day, early bird discounts can also be offered to get a good initial number. After few months, a talent hunt contest can be conducted. It will build a culture in the city and your organisation will get the desired identification.

A Potent Online Presence

Today, Social Media sites have become the biggest marketing platforms. You can promote your programme on social media sites by running campaigns on several thought provoking issues. In our organisation, Twin Win, we ran a gadget de-addiction campaign that involved around 25000 students from different parts of Uttarakhand. They were made aware of the ill effects of gadgets and were also asked to take a pledge to not use gadgets for more than 2 hours in a day. These campaigns help in cracking a deal in different institutions as the chance of getting invitations to conduct workshops on similar issues increases. One more way through which you can promote and grow your PD Company is “opinion polls”. Run opinion polls to make a strong impact on social media sites like Facebook. People relate a lot to opinion polls and ultimately you will build an audience that can later be contacted for workshops and other courses.

Online Certification

Online Test Series

Career Helper

EasyShiksha TV

Local Media& CSR (Corporate Social Responsibility)

Frequent event reports should be published in the local newspapers so that there is a buzz in the town regarding your business. You can invite the media personnel to different events and can also plan a press conference discussing the impact of soft skills training in the life of an individual. The presence in the local media will work wonders for your organisation.

Your organisation must have a CSR policy. The idea of having a CSR fund should not be limited to big companies and even smaller organisation must have a CSR policy. A CSR programme will benefit both your company and the society. You will be able to build a positive business reputation in the market.

These methods will only be fruitful if the content of your programme is unbeatable. New companies should first design a power packed curriculum so that these techniques bring maximum results.

Frequently Asked Questions

Q.Is the course 100% online? Does it require any offline classes too?

The following course is fully online, and hence there is no need for any physical classroom session. The lectures and assignments can be accessed anytime and anywhere through a smart web or mobile device.

Q.When can I start the course?

Anyone can choose a preferred course and start immediately without any delay.

Q.What are the course and session timings?

As this is a purely online course program, you can choose to learn at any time of the day and for as much time as you want. Though we follow a well-established structure and schedule, we recommend a routine for you as well. But it finally depends on you, as you have to learn.

Q.What will happen when my course is over?

If you have completed the course, you would be able to have lifetime access to it for future reference too.

Q.Can I download the notes and study material?

Yes, you can access and download the content of the course for the duration. And even have lifetime access to it for any further reference.

Q. What software/tools would be needed for the course and how can I get them?

All the software/tools that you need for the course would be shared with you during the training as and when you need them.

Q. Do I get the certificate in a hard copy?

No, only a soft copy of the certificate will be awarded, which can be downloaded and printed, if required.

Q. I’m unable to make a payment. What to do now?

You can try to make the payment through a different card or account (maybe a friend or family). If the problem persists, email us at info@easyshiksha.com

Q. The payment got deducted, but the updated transaction status is showing “failed”. What to do now?

Due to some technical faults, this can happen. In such a case the amount deducted will be transferred to the bank account in the next 7-10 working days. Normally the bank takes this much time to credit the amount back into your account.

Q. The payment was successful but it still shows ‘Buy Now’ or not showing any videos on my dashboard? What should I do?

At times, there may be a slight delay in your payment reflecting on your EasyShiksha dashboard. However, if the problem is taking longer than 30 minutes, please let us know by writing to us at info@easyshiksha.com from your registered email id, and attach the screenshot of the payment receipt or transaction history. Soon after verification from the backend, we will update the payment status.

Q. What is the refund policy?

If you have enrolled, and are facing any technical problem then you can request a refund. But once the certificate has been generated, we shall not refund that.

Q.Can I just enrol in a single course?

Yes! You surely can. To begin this, just click the course of your interest and fill in the details to enrol. You are ready to learn, once the payment is made. For the same, you earn a certificate too.

My questions are not listed above. I need further help.

Please contact us at: info@easyshiksha.com

About the Author:

Vaibhav Pandeis the co-founder and CEO of TWIN WIN, a personality transformation organisation (ranked amongst top 20 training organisations in India). TWIN WIN isa training organization which trains around 20,000 individuals every year on areas like Communication Skills, Dramatics, Career Counselling, Creativity, Vedic Maths, Body Language etc.

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