KOOKU APP BECOMES A GAMECHANGER IN THE OTT INDUSTRY BY STRIKING THE RIGHT CHORD WITH ITS VIEWERS
KOOKU APP PROVIDES THE MOST DESIRABLE CONTENT FOR THE MASSES
FOCUSSED STRATEGY PAYS RICH DIVIDEND TO KOOKU APP
July, 2020:Kooku App, a groundbreaking content provider in the Over-The-Top (OTT)industry, has seen a massive 30 lakh plus downloads within just six months of its launch. The app provides Indian stories for Indian masses written by its in-house script-writers. Its relatable content has been liked and loved by its viewers, thus continuously increasing its popularity.
The app was launched in January 2020 and has been offering popular programs on its platform. Most popular of its programs include Golden Hole, SunoSasurji and Woh Teacher which have struck the right chord with its viewers due to its unique story-line. It has a line-up of hit programs titled Wife for Night, Office Scandal, She-Male, What the F!!!, Chutzpah and Shaadi Vivah.
Underlining the success of Kooku App, Mr. Harshvardhan Joshi, CEO, Kooku App, said, “OTT App industry in India is led by the multi-nationals who cater to the metro and urban audience. Indian masses do not connect with the content provided by these players. Our earnest desire was to provide entertainment to the Indian masses with the Indian story-line with which our masses could relate to. At Kooku App, we have ScreenPlay Writers who have their pulse on the masses, and bring forth story ideas that connect with the palate of our masses. This has led to our immediate success.”
Further articulating on the content of Kooku App, Mr.Joshi highlighted that the promotes up-coming talent who have the right acting skill set.
Appeal of Kooku App is not only across the length and breadth of India but it also boasts of viewership from countries such as US, UK, Canada and Other Countries.
Kooku has over 10 lakh active monthly users, with weekly user engagement being over 2 hours and 30 minutes. As a responsible OTT player, Kooku successfully weaves in a social message in the storyline of its programs, thus delivering socially conscious entertainment.
Kooku boasts of an ex-Qualcomm Director as a strategic advisor to its Board of Directors. Kooku is available on Android and on the web. It will be available on iOS by the end of August 2020.
Kooku is an Over-The-Top (OTT) entertainment app for the mass target audience, with an enviable global subscriber base spanning across India, US, UK, Canada and Other Countries. It has been conceptualized on the premise of content creation by upcoming talent and delivery of this content to the mass segment, whose entertainment needs have largely been bypassed by major players.
Such a focused strategy has paid rich dividends for Kooku, which has seen a staggering 30 lakh plus downloads in just first six months of its launch. Kooku has over 10 lakh active monthly users, with weekly user engagement being over 2 hours and 30 minutes. As a responsible OTT player, Kooku successfully weaves in a social message in the storyline of its programs, thus delivering socially conscious entertainment.
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Kooku boasts of an ex-Qualcomm Director as a strategic advisor to its Board of Directors. Kooku is available on Android and on the web. It will be available on iOS by the end of August 2020.
