Likee collaborates with Indus App Bazaar to expand reach

Likee app

Indus App Bazaar is India’s fastest growing content marketspace

New DelhiLikee, the pioneering global short video creation platform from Singapore based BIGO Technology has announced the collaboration with Indus App Bazaar, India’s Largest Indigenous App Store, to expand Likee’s reach in the Indian markets. Likee is now available on Indus App Bazaar for free download and usage. Indus App Bazaar currently caters to 60 million users every day and is a preferred app store among Indians who like to discover and consume digital content in their local or regional languages. As partners, both Likee and App Bazaar aims to achieve mutual objectives of content localization, enhancing user-experience with easy-to-use apps and encouraging diversity.

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Likee is a highly-interactive short-video creation app, and the diverse content in local languages on the platform further improves the user experience. Likee’s constant endeavor is to offer content as per the preference of Indian youth, and therefore Likee’s past campaigns were focused on engaging with maximum users, in their regional languages. With the partnership, Likee aims to invite more users to create content in the language of their choice, share their life moments in engaging video formats and connect with like-minded people.

Rakesh Deshmukh, Co-founder & CEO of Indus OS said, “The consumption of video content is growing exponentially, spurring a sense of community beyond the frontiers of demography and languages. Our collaboration with Likee is a manifestation of a shared vision of reaching out to diverse emerging markets as well as connect with niche audiences. As a platform, Indus App Bazaar will help Likee to maximize localization of the mobile app, increase discoverability and strengthen hold into the local user market to drive downloads and help tap the unexplored potential.” 

Likee is a popular user-driven app, where user-generated content plays a primary role. Indus App Bazaar is famous among users for its simplified navigation, versatile user recommendation, and user-friendliness. Trending UGC apps such as Likee on App Bazaar will further enhance the user experience of the platform audience. Likee is one of the most preferred mobile apps among Indian youths and has emerged as the platform of choice to express creatively. In India, Likee is available in different Indian languages like Hindi, Tamil, Marathi, Telugu, Gujarati, Bengali, Kannada, Malayalam and Punjabi. By collaborating with App Bazaar, Likee has been successful in generating large numbers of downloads and also in getting maximum user recommendations.

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About Likee

Likee is a prominent global short video creation platform, with cutting-edge special effects video shooting and editing tools. Created by BIGO Technology Pte. Ltd, Likee was initially released in July 2017 and is now one of the world’s most popular apps. Likee is aimed to make it easy for everyone to create amazing videos and record memorable moments. We hope that everyone could explore valuable and interesting discoveries, as well as enjoy a wider world.


Founded in Singapore in the year 2014, BIGO is one of the fastest-growing Internet companies worldwide. Focusing on technologies such as Artificial Intelligence, BIGO is one of the major companies globally in the field of development and publishing of apps. BIGO owns Bigo Live – a leading global live-streaming app, Likee – a global short video creation platform, imo – a global video communication app, and other social apps.

According to the YY Reports Third Quarter 2019, the Monthly Active Users (MAU) of Likee exceeded 100.2 million, which increased by 413.4% year over year. The MAU of imo’s embedded Likee service reached 50.2 million.

About Indus OS

Indus OS is a home-grown technology brand building interface for users to discover and consume digital content and services in the language of their choice. Over the past years, Indus OS has developed core system apps to suit the specific needs of the Indian consumers. Driving towards inclusive digital growth and breakthrough innovations Indus OS brings together app developers, smartphone brands and users on a single India centric platform.

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Indus OS also has its very own App Store – Indus App Bazaar with over 400,000 applications, which is built on a strong personalized recommendation engine delivering users the option to download apps that would best serve their needs. Indus App Bazaar provides the users a seamless experience in English and 12 regional languages, including Hindi, Gujarati, Marathi, Tamil, Telegu, Urdu, Malayalam, and Bengali, among others.

In January, 2019, Indus OS signed a deep product partnership with Samsung India, where Indus App Bazaar is seen powering Samsung’s app store – The Galaxy Store.


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