New Delhi, 31st July: Likee, the pioneering global short video platform from Singapore based BIGO Technology, has partnered with Saints Art – a leading Strategic Communication Firm to support its communication objectives in India. As part of the module, Saints Art will be supporting Likee with initiatives towards various market propagation and messaging strategies of the brand to sustain its leadership position in the burgeoning Indian market.
Launched in 2017, Likee has emerged as one of the most popular mobile app in India across platforms. With its long-term objective of delivering more valuable information to users apart from entertainment, Likee eyes to bring in cutting edge experience to the India Audience and focused communication methods from Saints Art will further create desired positioning for the Brand.
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According to Mr. Aaron WEI, Vice President, BIGO Technology, “At BIGO we have been able to deliver products and services which are revered by millions across the globe. We were looking for a communication partner who has an understanding of how these new age platforms such as Likee work and help us to deliver the required strategic messaging and Saints Art with their proven record, seamlessly gels in with our expectations. We are excited to partner with them and have plans to create large-scale strategic outreach campaign.”
Mr. Sudhanshu Rai, Chief Strategist, Saints Art said, “Our experience and expertise towards technology domain will definitely add value to Likee and will further strengthen their market objectives with respect to brand penetration. We will explore innovative communication methods for them to sustain and leverage opportunities presented by the Indian ecosystem.
About Likee
Likee (formerly LIKE Video) is a global short video creation platform with diverse contents where youngsters can create amazing and inspiring videos. Created by BIGO Technology Pte. Ltd, a developer of video editing, video broadcast and VoIP-related products used around the world.
Founded in Singapore in the year 2014, BIGO is one of the fastest-growing Internet companies worldwide. Focusing on technologies such as Artificial Intelligence, BIGO is one of the major companies globally in the field of development and publishing of apps. BIGO owns BIGO LIVE – a leading global live streaming app, Likee – a global short video creation platform, imo – a global video communication app, and other social apps. In the first quarter of 2019, BIGO clocked over 400 million total average monthly active users on its various social apps.
About Saints Art:
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Saints Art is a leading Strategic PR firm with an experience of serving more than 500 Corporate from various sectors including Real Estate, Technology, Startups, Healthcare, FMCG, Banking & Finance, Education & many more. The firm has recorded more than 200% growth year on year and has been providing its strategic services across sectors delivering results for multinational as well as Indian origin brands. Headquartered in Gurugram, the firm key services include Strategic support, Media Relations, Reputation Management & Investor Relations.
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