Bengaluru, August 11, 2025: Masai, one of India’s leading outcome based platforms, announced the launch of Season 2 of its ‘EmpowerHer’ program, a 100% tech scholarship initiative designed to help Indian women launch careers in technology. The program is being rolled out in collaboration with Korea Social Investment Foundation (KSIF) and is supported by AVPN, the #1 social investor network in Asia.
Applications are now invited for 460 fully-funded seats, with Phase 1 enrolments closing on August 15, 2025. The training will begin on October 1, 2025, and run through February 28, 2026.
Despite making up nearly 50% of the country’s population, women account for only 32% of the tech workforce in India, and even fewer hold roles in core engineering functions. This lack of representation limits access to stable, high-paying careers and reduces their participation in the rapidly evolving digital economy. Masai’s EmpowerHer program is addressing this gap by offering structured, outcome-driven tech training specifically tailored for women, and at zero upfront cost.
EmpowerHer is a nationwide career transformation initiative designed to support women who are new to tech, returning to work after a career break, or coming from non-technical backgrounds. The program includes a 5-month intensive Web Development Bootcamp, followed by 2 months of internship and placement support. Training is delivered through live online classes from Monday to Friday, 4:00 PM to 8:30 PM, making it convenient for women balancing other responsibilities. Participants will also receive career guidance, mentorship, and hands-on project experience.
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The program is designed for women from all educational backgrounds, including B.Com, B.Sc, and those who have completed Class 12, with no prior coding or technical degree required. The initiative particularly encourages participation from women in Tier 2 and Tier 3 cities, where structured, outcome-based tech training opportunities are often limited.
Commenting on the launch, Prateek Shukla, Co-founder and CEO of Masai, said, “We are bringing back EmpowerHer after witnessing the remarkable success and impact of Season 1, where women from diverse backgrounds made their entry into the tech workforce. Season 2 builds on that foundation with greater intent and scale. Unlike traditional models that often serve a small, privileged segment, our EmpowerHer program is structured for inclusivity, offering a comprehensive learning and placement experience at zero upfront cost. With live classes, hands-on projects, internships, and mentorship, we’re preparing women to be confident, job-ready professionals in tech.”
Ms. Soon Youl Lee, CEO of KSIF stated, “At KSIF, we believe in the power of education and employment to drive social change. EmpowerHer aligns with our mission to support initiatives that create meaningful, long-term impact. By sponsoring this program, we are investing in a future where more women have the opportunity to participate in and shape the tech industry. We are proud to collaborate with Masai on a program that is both inclusive and outcome-driven.”
About Masai
Established in June 2019, Masai embarked on its journey as a military-style coding school, committed to shaping individuals into skilled programmers and data analysts through an intensive curriculum. This immersive educational experience involved rigorous training from 9 AM to 9 PM, six days a week, with the goal of equipping students with industry-ready skills within a span of 7-8 months.
In its fifth year of existence, Masai has undergone a significant transformation, evolving into a distinguished career institute. With over 800,000 applications, Masai has demonstrated a remarkable commitment to bridging the skill gap in the industry. The institute has been instrumental in the continuous skilling of talent for more than five years, and its impact extends to the placement of 4000+ candidates in various enterprises and 6000+ students currently in the system, focusing on individuals with a family income of less than or equal to 7.5 lakhs per annum. Masai is extremely proud of achieving the goal of bringing 350+ families out of the poverty line.
Masai has attained remarkable milestones, successfully securing employment for over 3,500 candidates in key roles as Software Developers and Data Analysts. These placements have extended to prominent unicorn startups like Ola, PayTM, Meesho, Swiggy, as well as multinational corporations, including Capgemini, Uber, JP Morgan, and GlobalLogic.
Whether you’re aiming for your first internship or prepping for placement season, EasyShiksha helps you walk in with proof—not just participation.
