Kolkata, 24th, September 2024 – Mivi, a leading Indian consumer electronics brand, has unveiled its latest national campaign, “Hear Clear,” through a silent ad film, the first-of-its-kind in the audio device industry. Through this film, Mivi promotes the message of “Hear as clear as a fox” thus enticing consumers to upgrade to the next level of clarity with their latest flagship TWS launch, SuperPods Immersio. With the launch of their latest flagship range of TWS earbuds, SuperPods, Mivi aims to take 10% of the market share in the premium TWS category.
The captivating film teleports the viewers to a mystical jungle, where a young adventurer stumbles upon a skulk of foxes dancing in harmony. As he joins in, one of the foxes gifts him SuperPods Immersio TWS earbuds, and he experiences sound clarity akin to a fox’s acute hearing. The film seamlessly blends stunning visuals, captivating choreography, and an enchanting storyline.
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Mivi’s “Hear Clear” campaign emphasises exceptional sound clarity and immersive experience through SuperPods Immersio which is powered by Dolby Audio. The brand aims to redefine the audio landscape, encouraging consumers to upgrade to a never-heard-before sound clarity.
SuperPods Immersio, the flagship TWS earbuds shown in the film features
- Dolby Audio: For a theatre-like sound in your ears
- 3D Soundstage: Mivi’s signature sound profile that makes you hear each instrument clearly.
- 60 Hours of Playtime: For those endless binge-watching sessions on OTTs.
- Unibody Metal Design: With hourglass, earbuds stem for comfort and fit.
When asked about the story behind the campaign, Midhula Devabhaktuni, Co-founder and CMO, Mivi replied, “Thinking of doing a silent ad film wasn’t an easy decision as it was a complete paradox to how consumers perceive audio devices. The challenge was to promote clarity in a different yet effective way. I’m glad we were able to nail it right on the spot. I’m confident the ad film will resonate with the audience on a level that’s different from the existing.”
The Hear Clear campaign will be showcased across televisions, digital platforms, print media and outdoor advertising. SuperPods Immersio, along with other SuperPods flagships are now available on Mivi’s official website, leading retail stores and also on marketplaces including Flipkart and Amazon.
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About Mivi
Founded in 2016 by Viswanadh Kandula and Midhula Devabhaktuni, Mivi aims to take the Indian electronics industry to a new level by meeting the needs of Indian customers by curating the high quality products according to their taste and preference. MIVI is a unique company specialising in the audio category, from TWS to home audio, and has evolved the audio category from luxury to an essential accessory for anyone with a smartphone. With a team of over 1500 people, MIVI has served around 20 million customers so far.
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