National, 19 November, 2024 – Pratilipi, India’s largest storytelling platform, recently teamed up with Wild Stone, a leading men’s grooming brand, to produce Ishqaa, a romance-themed animated series. Inspired by Pratilipi’s popular Hindi college drama Ishqaa. This 5 part series shines a spotlight on the emotional complexities of young men navigating relationships, life, and their journey of self-discovery. The series has piqued the imagination of audiences and has been read by over 500k users on the Patilipi app.
The Ishqaa series offers a refreshing narrative that explores the often overlooked emotional side of masculinity. It brings to the forefront the nuances of love, friendship, and vulnerability, offering viewers an authentic and relatable depiction of men’s emotional journeys. The series, which was released on Wild Stone’s YouTube channel, has already garnered over 200k new subscribers and generated significant engagement, serving as a reminder of how important it is to tell diverse stories about men’s relationships and growth.
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Speaking about the project, Ranjeet Pratap Singh, Co-Founder and CEO of Pratilipi said, “Pratilipi is constantly exploring unique ways to enhance storytelling across various mediums—written, audio, and video series. This Men’s Day, we’re excited to spotlight this engaging drama focused around self growth & romance with seamless product placement, making it compelling to the right audiences.”
Arjun Rampal, Deputy GM at McNroe Consumer Products, said, “Our collaboration with Pratilipi allowed Wild Stone to connect with a dynamic audience through stories that resonate with modern masculinity. This partnership beautifully brought out the essence of our brand—bold, authentic, and unforgettable.”
This collaboration marks a significant milestone in branded storytelling, with Pratilipi positioning itself as a platform that allows brands to connect with audiences through impactful narratives.
About Pratilipi
Pratilipi is the largest Indian language storytelling platform. Its eponymous product is home to over 950,000 writers in 12 Indian languages as well as over 30 million monthly active readers. The Pratilipi app is available on both Android and iOS devices and can be accessed to both read and publish stories across twelve different Indian languages (Hindi, Gujarati, Marathi, Bengali, English, Tamil, Telugu, Kannada, Malayalam, Punjabi, Urdu, and Odia).
In 2020, Pratilipi acquired Mumbai-based IVM Podcasts to enter the fast-growing podcast market. In 2021, they took over The Write Order, one of the largest self-publishing platforms in the country, to expand their repository of original stories. And in 2022, Pratilipi entered the traditional book publishing market with the acquisition of Westland Publications, which was previously owned by Amazon.
Pratilipi’s range of products include Pratilipi FM which has an inventory of over 10,000 audio books, podcasts, and podcasts, along with 300,000 monthly active listeners. Pratilipi Comics too is an integral part of the business which is the largest online comic product in five Indian languages with thousands of digital comics and over 500,000 monthly active readers.
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