Passion and Perseverance makes the difference – Venkatesh Kini, President, Coca-Cola India and South West Asia

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Addressing 200 students from 10 different colleges under the auspices of ‘Enactus’ at Loyola College, Mr. Venkatesh Kini, President, Coca-Cola India and South West Asia on his keynote address on “Start to make start” said, though most of the Start- ups get funding to scale up rather quickly, many fail to find a profitable business model .

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“Start-ups should stay small till they can build a successful business model that can generate profit before approaching investors for scaling up “,he also motivated the students by saying that the younger generation has the advantage of easy access to information , capital and social media and hence should be able to identify ideas that are unfulfilled or have more scope for improvement ,he further said Entrepreneurs should have the perseverance and ability to alter their ideas with the changing circumstances and times he said .


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He also added a 5 points which elaborated a simple which anybody could follow without getting confused . The key points that he mentioned was:
IDEA, Have a plan but make sure you execute the plan too! , Be flexible , Get the right people ,Manage cash flow .


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Mr. Venkatesh Kini, President, Coca-Cola India and South West Asia

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