‘Apna Kal Khud Banao’ – says Mr. Amitabh Bachchan dedicating STEPapp to every child in India.
STEP stands for STUDENT TALENT ENHANCEMENT PROGRAM.
STEPapp’s philosophy of play, learn & earn provides an opportunity of a lifetime for students to build their future with scholarships ranging from Rs. 10,000 to Rs. 1 crore. To ensure that no meritorious child is left behind, the scholarship pool is at a humongous Rs. 50 crore.
New Delhi, 6th December 2019: Mr. Amitabh Bachchan gave a clarion call of ‘Apna Kal Khud Banao’ to students as India’s first-of-its-kind Gamified Learning Ed-Tech app, STEPapp was unveiled with an aim to revolutionize K-12 education in the country.
STEPapp’s vision is to provide universal access to quality education to every child in the country via technology. And this app is the first STEP in their mission to create a bank of meritorious children for the country, removing the barriers of social, economic, gender, region and learning inequity. The app works on the most basic smartphone with minimal data requirement. The pricing is such that it is accessible to most people in India.
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STEPapp will launch many other apps in the future to gamify education and introduce newer ways to learn. STEPapp comes from the IITian’s PACE family, a group which has 20 years of experience in creating success stories for kids, some of whom are now change-makers at leading companies across the world. It is this experience which makes STEPapp confident about the learning methodology it is introducing to revolutionize the K-12 education in India.
STEPapp was unveiled in Mumbai by Mr. Praveen Tyagi (MD, PACE IIT & Medical; and Founder CEO, Eduisfun Technologies) in the presence of distinguished academicians and corporate honchos – Mrs. Manisha Verma (IAS, Principal Secretary, Tribal Development Department, Government of Maharashtra), Mr. Sainath Durge (BMC Education Committee Member, MCGM), Mr. Brian D. Seymour (Principal, G D Somani School, Cuffe Parade), Mrs. Jyoti Gupta (Principal and Head K12 – DPS), Mr. Ramakrishnan Ramamurthi (Chief Executive, Polycab India), Mr. Ashish Katta (MD, iCollege Group), Mr. Vineet Rai (iCollege Group), Mr. Sanjeev Tyagi (IPS Officer, SSP Bijnor), Mr. Vijay Raaz (actor), Mr. Sandeep Singhal (B.Tech IIT Roorkee), Chief Business Officer of EduisFun Technologies, Corporate icon Mr. Deepak Parekh (Chairman, HDFC Group) and advertising icon Mr. Piyush Pandey (Chief Creative Officer Worldwide and Executive Chairman, India, Ogilvy Group) shared their views on video.
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STEPapp starts with building Math and Science proficiency via two programs – STEP Scholar and STEP Learn.
·STEP Learn is the learning program for grades 5-11 mapped to complete math and science syllabus of CBSE and ICSE. It breaks down tough concepts into easy to understand capsules and then tests the children on their learning – in a gamified format. Students cannot move on to next learning capsule until they answer all question correctly. And hence it ensures that the kids have conceptual clarity before they move on.
·STEP Scholar is the scholarship program which gives an opportunity of a lifetime for students to build their own future with scholarships ranging from Rs. 10,000 to Rs. 1 crore from a total pool of Rs. 50 crore.
· As an introductory offer, the first 1 lakh students of each grade will receive STEP Learn (worth Rs. 5,000) gratis for their current grade.
·In addition to the big scholarships, students can also win next grade’s STEP Learn free basis their performance.
·Mentorship and guidance for the winners through 400+ IITians and Doctors will be continuous. Once STEPapp identifies merit, they will handhold these kids to success.
·Registrations for STEP Scholar program have already begun. Students from 5th to 11th standards are eligible to register in this program.
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Mr. Praveen Tyagi, Founder & CEO, Eduisfun Technologies Pvt. Ltd., said, “STEPapp redefines Ed-Tech in India by giving children universal access and a level playing field by leveraging gamified learning, story-telling, scholarships and benefits for all stakeholders such as parents, teachers and education policy makers. Accessible to every child in the country, anytime and anywhere, STEPapp inspires students, engages parents and empowers educators, to ensure that students achieve their full potential. Our Student Talent Enhancement Program (S.T.E.P.) will help create a bank of meritorious children, who will be the assets and future of our country.” He added,”STEPapp has 4 Aces – it is Accessible, Affordable, Adaptive and Attractive for those who want to build their own future. STEPapp’s Board syllabus is mapped to the curriculum of school boards such as ICSE and CBSE. Students can get conceptual clarity in a fun way and their speed and accuracy is gauged. Parents and teachers get detailed reports of the student’s progress, strengths and weaknesses via sms-email on a real time basis. STEPapp will make every child reach their fullest potential and convert them into a national asset who contributes to a better country and planet.”
STEPapp has several prominent strategic alliance partners such as YES Bank as banking partner, PACE as knowledge partner, PayTM and iCollege as strategic alliance partners. STEPapp is energised by 400+ IITians and Doctors from PACE IIT & Medical Entrance Coaching.
Mr. Amitabh Bachchan said, “The future of our country lies in the education of our children. Praveen Tyagi’s STEPapp has made learning interesting and rewarding for students. Teaching children through games is an innovative step. My best wishes are with Mr. Tyagi’s team comprising 400 IITians, who have helped create an innovation like STEPapp.”
Mr. Deepak Parekh, Chairman, HDFC Group, said, “India has tremendous growth and one of the pre-requisites to achieve this kind of growth is education. We have to make education acceptable and enjoyable for students by transforming teaching. The entire education system has to change towards storytelling and gamified learning. One more interesting way is to induce competitiveness in the game form where students compete with each other to solve the puzzle in quick time and then the winners get prizes or recognition. I wish Eduisfun and Praveen Tyagi best of luck in their endeavour.”
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Mr. Piyush Pandey, Chief Creative Officer Worldwide and Executive Chairman, India, Ogilvy Group, said, “Along with Mr. Amitabh Bachchan, I am privileged and honoured to be part of the fantastic journey of a lifetime that Mr. Praveen Tyagi has embarked upon with STEPapp. I grew up in a middle class household with 9 siblings but our father gave us three things – education, exposure and opportunity. India has a fantastic tradition of good teachers but we are unfortunate that these teachers are not sufficient to cater to the large number of students. In many parts of India, bright students have to make a hard choice between the pen and the Parivar (family). STEPapp’s Student Talent Enhancement Program is a fantastic way of gamified education – inexpensive, friendly and futuristic.”
STEPapp has been successfully implemented in 16 Eklavya Model Residential Schools run by The Tribal Development Department under the Maharashtra Government. All Andheri Municipal Corporation Schools will run the STEPapp after running a trial with the students.
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