Delhi, 7th April 2022: One of India leading consumer electronics brands TCL has launched multiple social media and offline campaigns and contests with an aim to inspire greatness and make the most out of the IPL 2022. Apart from becoming the official sponsors of Sunrisers Hyderabad team, TCL has announced multiple engagement activities to keep the consumers entertained during the event. These campaigns and contests aims to inspire greatness and promote the brand’s USP of bringing people closer to technology. As per the company their campaigns stay true to their trademark of unconventional creative approach, which makes them appeal to the masses. The campaigns and contests are in line with TCL’s partnership with the SRH team.
In today’s fast paced and tiring schedule people look out for entertainment and the brand aims to deliver next level entertainment at home, Vijay Kumar Mikkilineni, Head of Marketing, TCL India, stated. “We want to provide high-octane life-like cricket watching experience so that our consumers don’t miss even a single on-field emotion or ball flick. The brand wishes to strengthen its bond with the consumers and the cricket community and establish its progressive stance in the sports ecosystem. We need to be reflective of the persona of the person we cater to and that’s what led us to design the campaign in this manner.”
What the Campaign is All About
As a part of these campaigns the brand would be running various engagement activities and contests both through the digital and offline medium as well. Not only this, the brand has also announced exciting giveaways to the winners of these activities. The entire campaign has been designed with certain ideas in mind and to achieve various goals. While in the initial stage of the campaign the brand will be focusing on social media activities, in the second part the brand would focus more upon driving engagement, in the third stage the brand will look to generate website traffic through website campaign and in the final part of the campaign the brand will conduct certain activities both in the online and offline market.
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The Beginning to Inspire Greatness
While idea behind this is to involve micro influencers and sustain the momentum of macro-influencers videos, the aim is to drive people to the website, create a buzz, and increase user engagement and followers on social handles. The collaborated influencers would urge theirs friends/followers to share their videos describing what inspires them to be great and these friends would then spread the word which in turn will generate assurance of mass participation.
What’s in Store for You
Participate in the TCL #InspireGreatness challenge & get a chance to win amazing prizes
How to Participate:
1. Visit & follow @tcl_india on Facebook, Instagram & Twitter
2. Tell us what Inspires you to Inspire Greatness
3. Tag 3 friends
4. Don’t forget to use our dedicated hashtags – #TCL & #InspireGreatness
When to Participate
The first phase of the contest is already live on social media from March 23, 2022 and will be active till May 29, 2022.
Follow Up Plan
In this part of the campaign the focus would be toward increasing the user engagement and increase the numbers of followers on social handles. The users will be asked to spot TCL Brand logo during SRH matches and post it on their social handles mentioning “Yes, I’ve spotted greatness. Inspired to #InspireGreatness”. Along with the brand would also be running the Prediction Premier League contest where the users will be urged predict the winner, highest run getter, maximum wicket taker, and also name the player who would inspire greatness from the SRH team and try their luck.
What to Expect
The winner would be rewarded with an exciting prize to encourage more participation.
When to Participate
This campaign is already live on social media from March 25, 2022 and will be active till May 29, 2022.
The 6 Balls to Greatness Contest
The focus here would be towards website engagement through gamification to garner more registrations, engage new users and above all maintain retention. The contest is named the ‘6 Balls to Greatness’, where the users will be asked to hit 6 balls with one wicket in hand once a week and make maximum runs. While the contest would be live the leaderboard would be ticking letting you know your position in the match. All you need to do is register yourself on TCL website and start the game to inspire greatness. In order to drive more engagement the brand will also be giving 2 extra balls to play per successful referral. The users will be free to refer as many people as they can.
When to Participate
Interested people can visit the TCL India website from April 4, 2022 to May 29, 2022 and participate in the contest.
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Try Your Luck
Give yourself a chance and try your luck by spinning the wheel and guessing the winner. The TCL fans can ‘Spin the Wheel Contest’, where the customers who bought TCL TV either from online or offline market would be asked to fill a registration form and create a TCL account post which they can try their luck by spinning the lucky wheel and stand a chance to win exciting prizes. The second segment of the contest is ‘Guess the Winner’, where the users can guess the winners of the match taking place on that day and if their predictions hold true they can also win exciting rewards.
When to Participate
Spin the Wheel contest and Guess the Winner activity will be live on TCL’s social handles and in the offline market from March 26, 2022 till May 29, 2022.
There’s more to Win
Apart from these interesting campaigns and contest, TCL has also announced exciting gifts in form of Bluetooth Headphones along with selected models when purchased from the offline market. The brand invites people to come and experience greatness in their nearest offline store and become a part of the Inspire Greatness journey.
If you also have the zeal to inspire greatness and a desire to win big and exciting rewards then all you need to do is follow TCL on their social handles and participate in the contests. It’s better late than never. So what are you waiting for go try your luck with TCL and inspire greatness.