‘The Whole Truth-Sayers,’ a disruptive influencer marketing campaign by The Whole Truth (TWT) received 1 million views and favorable responses from netizens across the country
India-wide release, November 2021: ‘The Whole Truth-Sayers’ – an unconventional influencer marketing campaign launched by India’s first 100% clean-label food brand, The Whole Truth, has been on an upward trajectory since its commencement in early October this year.
It kicked off with a tongue-in-cheek yet hard-hitting video which has since crossed more than 1 million views on YouTube and garnered a whopping 220k aggregate views on Instagram.
The Whole Truth-Sayers campaign kicked off with a tongue-in-cheek yet hard-hitting video which has since crossed more than 1 million views on YouTube and garnered a whopping 220k aggregate views on Instagram
Having received over 120 entries in less than 10 days, the most authentic influencer campaign in recent times – The Whole Truth-Sayers – will be judged by Gul Panag, Vani Gupta Dandia, Suchita Salwan, and Varun Duggirala
Launched to recruit the first cohort of ‘honest’ influencers, the avant-garde campaign also aimed to usher in a refreshing culture of honesty in influencer marketing. The campaign has received several positive engagements, including from over 120 influencers looking to become a part of the first batch of The Whole Truth-Sayers within the first 10 days of launch.
With the intention of finding (and working with) a credible set of influencers who only endorse what they actually use and love rather than a mere monetized brand collaboration, the participants were required to create a video depicting ‘The Whole Truth of Influencer Marketing’ as they see it. Out of these, 50 most deserving participants were shortlisted based on their honesty, transparency, and out-of-the-box creativity by an esteemed panel of judges. The jury, cutting across multitudes of creative circuits, includes TV personalities, actors, comedians, RJs, fitness bloggers, entrepreneurs, and more such as – Gul Panag, Vani Gupta Dandia, Suchita Salwan, and Varun Duggirala.
As the campaign received widespread appreciation for its unique, unabashedly truthful nature, it was also applauded by Actors Rannvijay Singh and Macedon Dmello, comedians Gaurav Kapoor and Sourabh Pant, Ekta Sandhir, Radhika Bose, Sumit Kumar Singh (Product & Gamification Manager at Microsoft), Shantanu Deshpande (CEO at Bombay Shaving Company) and Vineeta Singh (CEO at SUGAR Cosmetics).
Commenting on the favorable response, Shashank Mehta – Co-founder & CEO – The Whole Truth, said, “It is quite heartening to see not only the audience’s but also the participants’ positive reaction towards our ‘The Whole Truth-Sayers’ initiative. In fact, within just ten days of its launch, we saw 120 entries from an enthusiastic set of participants. TWT’s raison d’etre has always been to bring transparency to the food space via a variety of avenues, so fixing food marketing, and by extension influencer marketing (as it is done today) was naturally of interest. The Whole Truth-Sayers campaign is the first successful step in that direction”
Several media companies and stalwarts of the industry also-ran social media posts on their handles praising the initiative. By truly reflecting the core values of honesty and truthfulness that TWT swears by, The Whole Truth-Sayers campaign has won the hearts of digital natives striving to figure a way out of the incredible maze of misleading influencer marketing!
The Whole Truth will be announcing their first batch of The Whole Truth-Sayers by the end of November 2021.
Yes, all internships offered by EasyShiksha are completely free of charge.
Q.How can I apply for an internship with EasyShiksha?
You can apply for an internship with EasyShiksha by visiting our website and browsing through the available internship opportunities. Once you find a suitable internship, simply follow the application instructions provided.
Q.What types of internships are available through EasyShiksha?
EasyShiksha offers a wide range of internships across various industries and disciplines, including but not limited to technology, business, marketing, healthcare, and more. We continuously update our internship offerings to provide diverse opportunities for our users.
Q.Will I receive a certificate upon completing an internship?
Yes, upon successful completion of an internship with EasyShiksha, you will receive a certificate recognizing your participation and achievements during the internship period.
Q.Are EasyShiksha's internship certificates recognized by universities and employers?
Yes, EasyShiksha's internship certificates are recognized and valued by universities, colleges, and employers worldwide. They serve as a testament to your skills, knowledge, and experience gained through our internship programs.
Q.Is the download of certificates free or paid?
While access to internships and all courses on EasyShiksha is free for users lifetime, there is a nominal operational cost associated with downloading certificates. This fee covers the administrative expenses involved in processing and issuing the certificates.
Q.When can I start the course?
Anyone can choose a preferred course and start immediately without any delay.
Q.What are the course and session timings?
As this is a purely online course program, you can choose to learn at any time of the day and for as much time as you want. Though we follow a well-established structure and schedule, we recommend a routine for you as well. But it finally depends on you, as you have to learn.
Q.What will happen when my course is over?
If you have completed the course, you would be able to have lifetime access to it for future reference too.
Q.Can I download the notes and study material?
Yes, you can access and download the content of the course for the duration. And even have lifetime access to it for any further reference.
Q. What software/tools would be needed for the course and how can I get them?
All the software/tools that you need for the course would be shared with you during the training as and when you need them.
I’m unable to make a payment. What to do now?
You can try to make the payment through a different card or account (maybe a friend or family). If the problem persists, email us at info@easyshiksha.com
Q. Do I get the certificate in a hard copy?
No, only a soft copy of the certificate will be awarded, which can be downloaded and printed, if required.
Q. The payment got deducted, but the updated transaction status is showing “failed”. What to do now?
Due to some technical faults, this can happen. In such a case the amount deducted will be transferred to the bank account in the next 7-10 working days. Normally the bank takes this much time to credit the amount back into your account.
Q. The payment was successful but it still shows ‘Buy Now’ or not showing any videos on my dashboard? What should I do?
At times, there may be a slight delay in your payment reflecting on your EasyShiksha dashboard. However, if the problem is taking longer than 30 minutes, please let us know by writing to us at info@easyshiksha.com from your registered email id, and attach the screenshot of the payment receipt or transaction history. Soon after verification from the backend, we will update the payment status.
Q. What is the refund policy?
If you have enrolled, and are facing any technical problem then you can request a refund. But once the certificate has been generated, we shall not refund that..
Q.Can I just enrol in a single course?
Yes! You surely can. To begin this, just click the course of your interest and fill in the details to enrol. You are ready to learn, once the payment is made. For the same, you earn a certificate too.
My questions are not listed above. I need further help.
