Real estate is a special kind of business, but it doesn’t mean that modern marketing strategies don’t apply to it. On the contrary, selling property requires even more promotional activities than other sales endeavors because the market itself is highly competitive and flooded with many types of interesting offers.
How important digital marketing is for real estate companies? The answer is simple – it is essential. There are all sorts of tools and mechanisms to rocket your sales, but it’s necessary to learn what works well for your organization in particular.
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Studies show that the number of online real estate leads is increasing. Buyers typically search and explore properties for 10 weeks, which gives you more than enough time to act and win over new customers using state of the art marketing features.
If you are interested in improving your sales and making your offers more attractive, keep reading our post to see the top five real estate marketing tools to use in 2020. Let’s take a look!
1. Real Estate Marketing Platforms
The Internet is full of amazing marketing platforms, but our first suggestion is to focus on niche-related options available online. What makes this type of tool so critical to the success of your sales strategy?
The reason is obvious – they concentrate strictly on real estate projects and give you all the features you need to promote your properties. You should take some time to explore different options in this area, but we will give you a few interesting suggestions here:
- Zillow
Zillow is an all-encompassing real estate network that assists organizations and individuals in buying, renting, and selling properties. The platform owns a database consisting of more than 100 million homes in the US, which makes it the largest online real estate marketplace globally.
- Box Brownie
Box Brownie is another interesting solution because it gives clients the opportunity to showcase their properties using high-quality images. They offer retouching services that don’t make your place look different than it actually is, but it can certainly make it look more appealing.
- Matterport
There is no better way to present your offer than displaying an interactive 3D model to your prospects. Matterport can help you with that as it is capable of crafting standout real estate video models.
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2. Content Creation Tools
A website is an essence of your real estate agency, so you have to keep it rich and colorful at all times. After all, almost every user is going to visit your website to check out the portfolio, read articles, and explore other types of content. In such circumstances, it is necessary to take advantage of content creation tools such as:
- Rush My Essay
Rush My Essay is a team of professional content creators who can help you to generate article ideas or even write the whole piece for you.
- Grammarly
Real estate agencies cannot afford to publish posts without proofreading. This is where Grammarly steps in to save the day because it automates the process and gets the job done within seconds.
- Assignment Geek
Assignment Geek is yet another team of expert writers who specialize in business and real estate-related topics.
- Hemingway App
Hemingway App is not only proofreading articles but also assisting authors in editing and changing content style-wise.
- My Assignment
My Assignment hires content creators who can write long-form paper and articles, which is perfect for real estate companies that cooperate with serious and highly analytical clients.
3. Video Creation Platforms
Blog posts and text-only articles are mandatory, but today’s customers force you to take things more seriously. What does it mean? It means you need to invest time and efforts in video production.
Humans are visual beings who prefer videos over textual content, so you should indulge the audience and show them how your properties really look. Although it may seem complex, video production is not that difficult when you use quality platforms:
- WellcomeMat
WellcomeMat is a video creation platform designed specifically for real estate businesses. The developers of this valuable software describe it as “the easy way to make your videos profitable, affordable, efficient to manage, and professional.”
- Covideo
Covideo is a video production service that helps you to integrate content with email marketing effortlessly. That way, you can combine the two marketing models and grab the attention of your target customers more efficiently.
4. Social Media Marketing Platforms
Discussing real estate marketing without mentioning social media would be a big mistake. Social networks like Facebook and Instagram gather billions of users on a daily basis, so it is fundamental to use them as the means of business promotion. You probably know the most significant platforms in this field already, but we will point out top performers nevertheless:
- Hootsuite
Hootsuite is one of the most popular social media software solutions. What makes it so popular is the fact that Hootsuite offers a highly comprehensive package with features that can satisfy even the most demanding marketers.
- Buffer
Buffer is also a trustworthy platform that makes scheduling, content creation, publishing, and social media intelligence simple and intuitive.
5. Customer Relationship Management Platforms
Do you know that over 90% of businesses with 10 or more employees now use CRM software? Such a tool helps sales teams to reach their quotas and improve the overall functioning of their companies. This is why it is important to select the best CRM platform for your real estate team. We recommend you to try the following solutions:
- Hubspot
Hubspot is one of the most dominant CRM players globally, so it’s always a good idea to start your search with this platform.
- Zoho
Zoho is another CRM tool that gives you a wide range of practical features. Using this software, you can nurture relationships with your clients across multiple channels and build customer loyalty long-term.
- Sales Force
Sales Force is so powerful that it allows real estate agencies to serve each client individually. You can analyze and fulfill their needs in a step-by-step manner, covering even the smallest aspects of the customer journey.
Conclusion
Promoting real estate is a demanding process, but you can make it a lot less challenging if you use the right marketing tools. We showed you five digital marketing mechanisms that could help you to skyrocket your sales in 2020. These tools proved to be very productive for real estate agencies, so make sure to test each one and use them in your everyday operations.
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Michael Gorman is a highly skilled freelance writer and proofreader from the UK who currently works at college essay writers, best essay writing service and essay writing service uk. Being interested in everyday development, he writes various blog posts and discovers new aspects of human existence every day. Feel free to contact him via Facebook or check his Twitter.
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