What are some of the biggest technology challenges students from Tier 2 and Tier 3 cities face when preparing for competitive exams?

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What role do you think AI can realistically play in improving student learning outcomes?
AI can be a powerful enabler in education when applied thoughtfully. For students in smaller towns, it can personalise learning paths, track progress in real-time, and adapt to individual strengths and weaknesses—something a one-size-fits-all classroom can’t offer. AI-powered analytics can help educators identify gaps early and provide targeted interventions. It can also break language barriers, offer instant doubt resolution, and create simulated exam environments for better preparedness. While AI won’t replace great teachers, it can empower them, allowing platforms like Crack Academy to blend human mentorship with intelligent tools, making high-quality education more engaging, inclusive, and results-driven for rural learners.

How do you see EdTech evolving in the next five years, especially in smaller cities and towns?
With a phenomenal change in technology especially with the coming up of AI and machine learning, Edtech would be one of the most impacted sector in terms of availing high quality education at affordable pricing to the small town students. In the next five years, we will see many new Edtech platforms coming in and resolving problems of students in Tier-3 & 4 Towns with many innovative ideas. At Crack Academy too, we are building AI in a big way to bring small town students at par with their urban counterparts.

Do you think technology in education risks widening the gap between urban and rural learners, or can it help close it?

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Technology can either widen or close the educational gap; it depends on how it’s implemented. If left to market forces alone, urban students with better infrastructure will race ahead. But with intentional, inclusive strategies, technology can be the great equaliser. In urban cities, students already have high-speed internet, the latest devices, and exposure to advanced platforms—so they’re quick to adopt and benefit from technology. In rural and smaller towns, the challenge is that these basics aren’t always there, so the starting point is uneven. If we don’t address that, technology will only help the urban learner race ahead. At Crack Academy, we offer affordable courses led by top teachers, covering UPSC, IAS, SSC, school coaching, and vocational skills like AutoCAD and Tally. With our “Delhi wali coaching” model and partner-owned centres, students in Tier 3 and 4 towns can access the same world-class learning as metro peers—right in their hometowns.

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What’s next for Crack Academy in terms of technological innovation to further democratize education for rural India?
I believe that only technology availability to a student especially in smaller towns is not going to solve their problems. The classical example of this is COVID-19 wherein a huge number of edtech companies like Byjus and others penetrated to the lowest levels. However, their impact was seen in the short term only, initially though students were very enthusiastic about this, but sooner they lost all the interest. Our model at Crack Academy is not just to provide technology in the hands of students, but also handhold them and take them to their destination by being among them. While we use technology to provide Delhi level coaching to students in small towns, we are also a part of their lives by having a local physical Centre in such small towns. I feel this is the best way to democratize education.

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